IAB Tech Lab

#IABTechLab’s Privacy and Identity in AdTech Workshop is happening on September 12 in NYC! This workshop is essential for a deep understanding of the digital supply chain and if you still need a reason to attend, here’s just one of many - To understand the difference between identifiers and data! https://okt.to/jGoYIV

#IABTechLab is incredibly excited to release the Live Event Ad Playbook with support and deep collaboration with Amazon, FreeWheel, Index Exchange, and NBCUniversal! These new directives enable the transparency and foresight needed to handle high-stakes moments and ensure a premium, ad-supported live viewing experience: https://okt.to/xw4Sdl

#IABTechLab's Streaming and CTV Ad Ops Workshop is full steam ahead! Packed house full of ad ops leaders who are diving into all things ACIF, CTV Ad Portfolio, live events, and more!

Check out Digiday article discussing #IABTechLab's recent LLM Content Ingest API workshop in New York City! https://lnkd.in/eEgqbC6v

Curation is the selection and organization of inventory using technology and data to create effective packages for advertisers through prepackaged or real-time operations and has the potential to drive measurable value and performance! Read more by Experian’s Drew Stein on the three key elements Audigent, a part of Experian’s identified required to unlock the full promise of curation, and more: https://okt.to/N5eRcz

#IABTechLab recently hosted a workshop on the LLM Content Ingest API and will now be launching a new working group “Content Monetization Protocols (CoMP) for AI Working Group” to take this initiative further! Read more in latest article by Shailley Singh: https://lnkd.in/eWZZC8zc

🔐 Privacy. 🔄 Addressability. 🔍 Accountability. If these aren’t your top priorities for 2025, they should be. And there’s one place to align with the leaders shaping the next era: 📅 September 25 📌 Mountain View, CA 🏢 Hosted by IAB Tech Lab ⏳ Registration is live — and it will fill up. Secure your seat today - https://bit.ly/3IXnrsW #AdTech #DigitalPrivacy #IABTechLab #RegulationReady #SignalShift #TechPolicy

Do you or someone you know call themselves a privacy lawyer, are on a cross-functional privacy team, or find themselves drafting commercial contracts? If so then #IABTechLab’s Privacy Tech Workshop in NYC on September 11 (or September 24 in San Francisco!) is a must attend! Register today: https://okt.to/LourbC

📢 Transparency isn’t just for buyers anymore. In a market demanding accountability, sellers can now validate and surface authorized paths through the Transparency Center API. With Tech Lab’s latest feature: 📍 Publishers & SSPs can expose verified seller chains 📊 Data can be pulled via API to power tools & reports 🔁 Clarity replaces confusion in the supply path Explore how this new feature raises the bar → https://okt.to/39CpM6 #supplychainvalidation #IABTechLab #adsafety #openstandards

Curious to learn more about how #TrustedServer operates on the Edge to provide Publishers on the open web with privacy first control over their monetization that is independent of browser APIs and signal loss? This blog from Fastly explains how their technology supports this critical initiative - https://okt.to/dIhPn3 #IABTechLab #Standards #PrivacyMatters