Commerce Media Has Entered a New Era and IAB’s Connected Commerce Summit Is Where It’s Being Defined 🛒 The #CommerceMedia landscape continues to evolve, transforming from isolated retail media networks into a fully integrated ecosystem where retailers, publishers, marketplaces, and social platforms converge to create seamless shopper experiences. At the third annual #IABConnectedCommerce Summit, happening September 9th, top thought leaders will deliver fresh perspectives, expert insights, and actionable strategies needed for success in today's converging ecosystem. The event will tackle topics like: 🔻 Smarter Measurement 🔻 From Swipe to Shelf 🔻 AI’s Impact on Commerce Media And more! See the agenda and secure your spot: https://okt.to/4nrV9H TikTok Best Buy Ads Grocery TV Instacart Pacvue Broadsign Deloitte Digital Stingray Advertising The Drum
IAB
Advertising Services
New York, New York 123,990 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
Get directions
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
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Jason Fairchild
Co-Founder and CEO at tvScientific
Updates
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Registration Is Open for the 2026 IAB Annual Leadership Meeting 🌴 #IABALM is back in Palm Springs on February 1-3, 2026! Register to join the brightest minds and boldest voices, shape the year ahead and attend session on pressing topics like #AI, #measurement & addressability, #privacy, #commercemedia, the #creatoreconomy, and more. It Starts Here! ➡️ https://okt.to/L6g2iM
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Unlock the Full Potential of Digital Video Advertising 🔓 As video continues to dominate digital engagement, staying ahead of evolving platforms, formats, and targeting capabilities is critical for campaign success. On us to gain the knowledge and tools to: - Explain the digital video ecosystem and its essential technologies - Target video advertising campaigns to reach specific audiences with privacy-safe strategies - Evaluate different approaches to programmatic buying and selling digital video media Don't miss out ➡️ https://okt.to/WByR5U
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Join us in welcoming Molly Crawford, IAB's new EVP & Head of Public Policy! 👏
I’m thrilled to welcome Molly Crawford as EVP & Head of Public Policy at IAB, joining our Legal & Public Policy Department. Molly brings outstanding experience from the Federal Trade Commission, where she helped shape policy on privacy, data security, advertising, and emerging technologies. She served as Chief of Staff to former FTC Chairman Joseph Simons, held leadership roles in the Division of Privacy and Identity Protection and the Bureau of Consumer Protection, and advised Congress on major legislation as a senior attorney in the Office of Congressional Relations. At the IAB, she will lead advocacy efforts across the federal, state, and international landscape—partnering with lawmakers, regulators, and industry leaders to advance policies that support a strong, responsible digital advertising ecosystem. Molly earned her B.A. from the University of Kentucky and her J.D. from American University. We’re excited to have her leadership at such a pivotal moment for digital policy.
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"Publishing has never been an easy business. But for more than three decades, the fundamental formula for how publishers earned a profit has been clear: build a website, attract an audience, sell ads, optimize the yield and consumer experience," says IAB CEO David Cohen, "All of that is being rewritten right before our eyes." Check out which strategies publishers need to thrive in David's Ad Age article ➡️ https://okt.to/BY9Jgo
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Where are all the linear TV ad dollars going to go and why are brands leaning into creators? Read all about it in this article by IAB's Zoe Soon via The Drum: https://okt.to/b6YCdO
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Last year at the #IABConnectedCommerce Summit, we asked thought leaders what this event means to them and why they attend year after year. Are you looking forward to joining us this September? Let us know in the comments! 🔗 https://okt.to/AKPaUe Thank you for participating: Heather O'Shea, Thibaut Munier, Lisa DiBenedetto, Austin Trunnell, Laura Kaplan, Betty Chung, Matt Lee, Sarah McLoughlin, Paul Grainger, Amy Worcester Lanzi, Emily Levy, Carl Fremont, Kathryn Mazza
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The 2025 #IABPodcastUpfront, our premier event where #audio and #podcasting innovators sound off, is happening on September 30th! Set in the heart of New York City, this highly anticipated showcase brings together trailblazing creators, platforms, and networks to debut must-hear shows, emerging talent, and exclusive advertising opportunities. You don't want to miss this! 🎙️ Join us in person or online. Spots won’t last! https://bit.ly/4oik4gp
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Registration Is Open for the 2026 IAB Annual Leadership Meeting 🌴 The future of digital media is back in Palm Springs on February 1-3! Join the brightest minds and boldest voices at the 2026 #IABALM, where industry leaders, disruptors, and visionaries gather to shape the year ahead and tackle pressing topics like #AI, #measurement & addressability, #privacy, #commercemedia, the #creatoreconomy, and more. It Starts Here! ➡️ https://bit.ly/3U90Dsz
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IAB reposted this
Explore the future of retail at the 2025 #IABConnectedCommerce Summit: discover how commerce media is transforming retail, AI and even industries as diverse as aviation into the next wave of connected consumer experiences. Join industry leaders as they unpack game-changing trends and topics like omnichannel strategy, AI attribution, shoppable content, purpose-driven personalization and more. Register to join September 9th in NYC: https://lnkd.in/eiBZMbPy Complimentary passes are available for eligible brands and agencies.
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