IAB Europe

Retail Media is still in build mode. However, the decisions being made now, regarding standards, data, and strategy, will shape the next five years. The Retail Media Impact Summit (24th September, Amsterdam) will bring together 150+ senior leaders from brands, retailers, agencies, and platforms to exchange insight, solve challenges, and set a smarter direction forward. Sessions cover: ✔️ Clean Rooms & First-Party Data ✔️ Retail Media meets CTV ✔️ Incrementality, Standards, In-Store, and more 📍 Amsterdam | 🕘 One day | 🥂 Networking dinner included Tickets → https://lnkd.in/eBbQPnfT

People don’t remember campaigns. They remember how they made them feel. If your campaign turned heads, changed perception, or delivered numbers your client couldn’t stop quoting, enter it. 🏆 The MIXX Awards Europe 2025 honours work that blends creativity with results. But heads up 💸 Early Bird pricing ends tomorrow: https://lnkd.in/dTGBsshv

At Interact 2025, we sat down with Jason Wescott, Global Head of Commerce Solutions at WPP Media and Chair of IAB Europe’s Retail & Commerce Media Committee, for an in-depth Q&A on: The latest developments shaping Retail Media in Europe What’s driving momentum — and what’s still holding it back Why industry collaboration is key to unlocking its full potential Recorded live in Brussels, Jason shares candid insights on where the market is headed, the biggest challenges for buyers and sellers today, and why he’s optimistic about what comes next. 🎥 Watch the full conversation below.

Integral Ad Science Staff Technical Program Manager Shirley Stephany Davila shares about how working with a global team that “cares, shares, and succeeds together” is also key to building differentiated products. Read more: lnkd.in/ezpqMPgs

You spent weeks on the copy. Tweaked transitions, hunted the perfect shot, argued over pixels, then pulled it all together into something… exceptional. And it paid off. The MIXX Awards Europe 2025 wants to recognise craft that didn’t cut corners. Whether it’s the art direction, the tone, or the experience, this is your moment. 🎨 Submit under Craft & Creativity. 🕒 Early Bird ends: 7th August. You’ve done the hard part. Now just enter: https://lnkd.in/dTGBsshv

In digital advertising, how we measure matters as much as what we reduce. That’s why GMSF v1.2 places contributed data — real, supplier-provided metrics — at the top of its emissions data hierarchy. In this blog post, Andrei Baragan, CTO, Cedara, and our Data Analyst & Sustainability Lead, Dimitris Beis, explore how the latest version of the Global Media Sustainability Framework (GMSF v1.2) marks a significant step forward in the advertising industry’s journey towards meaningful climate action. 🔗 Read the full post → 

Our members, Pentaleap and Teads, recently launched RTB for Sponsored Product Ads. Find out more here: https://lnkd.in/evkUZVC3

Some of the most powerful campaigns today aren’t the flashiest. They’re the ones that shifted thinking, changed outcomes, or supported a greater goal. The Strategic Impact & Purpose category at MIXX Awards Europe is designed for exactly that. Open to B2B, NGO, ESG or cause-driven work. Entries close 18th September, early bird until 7th August. Submit here:https://lnkd.in/dTGBsshv

⚙️ MIXX Awards Europe 2025 is open for entries, and innovation has its own spotlight. If your team built the tech that powered smarter, sharper, or more responsive campaigns, these categories are for you: • Best Use of AI • Best Use of Data • Digital Product Experience 📅 Early Bird deadline: 7th August 2025 Let the work that made things work better take centre stage: https://lnkd.in/dTGBsshv

Brands want clarity. Retailers want consistency. Everyone wants transparency. Following the UK study by ISBA and MediaSense, we’ve accelerated work across Europe to build shared language and sensible standards for Retail Media measurement. 🧰 Practical initiatives in motion: Certification for measurement principles Core KPI frameworks Attribution guidelines Support for third-party verification Discover more:https://lnkd.in/egTV9eqh