AdExchanger

💸 Why are we still charging by impressions for non-media tech? Oz Etzioni (Clinch) makes the case for ditching CPM pricing in favor of outcome-aligned models that reward performance—not penalize it. Should ad tech pricing evolve to match the work it powers? 👇 We want your take. 📖 Read more → https://lnkd.in/eSNJxwDQ . . #AdTech #Programmatic #CreativeTech #MediaEfficiency #OutcomeDriven #AdExchanger

Zillow is rethinking programmatic—and willing to pay more for quality. James Hercher reports on a bold test with Index Exchange + Chalice AI that skips cheap CPMs in favor of trusted, high-engagement video placements. Would your brand pay a premium for better environments? 📖 https://lnkd.in/e3vj9qeK . . #AdTech #Programmatic #DigitalMedia #RTB #AdExchanger

🚨 Shell is shutting down Volta Media, A Shell Brand and dismantling its 2,000+ EV charging stations—marking the collapse of one of ad tech’s most hyped DOOH bets. Volta once symbolized the promise of ad-supported infrastructure. Now it’s being scrapped, team and all, by year’s end. Is this the end of the EV ad network dream? 📉 James Hercher reports → https://bit.ly/456oOOM #AdTech #RetailMedia #DOOH #Programmatic #EVCharging #Volta #Shell #AdExchanger

🚨 Just Announced for Programmatic I/O NY: Bayer’s In-House Programmatic Transformation Senior Director Glenniss Richards, MBA Richards reveals how Bayer in-housed programmatic, restructured media, and turned digital into a serious sales driver. Get real insights and strategies you can act on. 📅 Sept. 29–30 | NYC Secure your spot now: https://bit.ly/43IZugM . . #ProgrammaticIO #PROGIO #AdTech #Programmatic

🧠 Newton Research just raised $9M to rethink ad analytics with AI. Joanna Gerber reports on how the startup’s specialized AI agents help brands and agencies automate media planning, optimize spend and run MMM — without moving a single dataset. Will it scale? 🔗 https://lnkd.in/enpQfaWY . . #AdTech #AI #MediaPlanning #Analytics #VC

📘 Yield by Ari Paparo is not light summer reading. It’s a blow-by-blow account of how Google cornered the ad tech market — and how it all unraveled. James Hercher, Senior Editor at AdExchanger, breaks down the book’s key themes: unchecked power, secret projects (Jedi Blue, Bernanke…), and the DOJ case that followed. 🔗 Read now: https://lnkd.in/emPRwPSY . . #AdTech #Antitrust #Google #AdExchanger #Programmatic #Media

Not all “CTV” 📺 is created equal. Anthony Vargas reports on how startup CleanTap 🚰 filters out anything that doesn’t meet buyers’ premium CTV standards — like DOOH, mobile apps or gaming content — before bids are placed. Will tighter curation protect CTV’s value? 🔗 https://lnkd.in/epnYSZdX . . #CTV #AdTech #Programmatic #MediaQuality

Influencer marketing is evolving — and Agentio wants to make it as simple as a programmatic buy. 🛠 Joanna Gerber reports on how the startup uses AI to connect brands with YouTube creators who actually fit their audience. What’s your take — will automation boost influencer ROI? 🔗 https://lnkd.in/egeUG_CV . . #InfluencerMarketing #Programmatic #AdTech #CreatorEconomy

⏰ Last chance to save $500! Early-bird rates for Programmatic I/O New York end TONIGHT. Don’t miss your shot to join ad tech’s biggest stage at the best price. Will we see you in NYC? Register today! https://bit.ly/43IZugM . . #ProgrammaticIO #AdTech #Networking #PROGIO

The Trade Desk is keeping Solimar alive 👀 … while Nielsen’s “Big Data + Panel” rollout has TV programmers fuming. We unpack both on this week’s Big Story podcast. 🎧 https://lnkd.in/eVssAjCQ Which shift do you think will impact the industry more? . . #AdTech #Programmatic #TVMeasurement #TheBigStory