Update Positioning Sections #1501
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Added a draft positioning statement for discussion if needed. Updated product positioning to reflect current product names and better clarity. Updated team.
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| **Enterprise PostHog** is positioned to solve product analytics problems for larger teams and enterprises. | ||
| **PostHog Free** is positioned to service small non-enterprise teams who need to retain control of their data. |
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We're about to rejig these - PostHog Open source and PostHog free are now in practice merged.
- We're currently updating the docs to reflect this change.
- This means they're now used to service 1-3 users in teams that range in size from hobbyists through to small deployments in enterprises. The goal is no matter which size of company and how much scale you have, that you can go into production with our open source product.
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Ah, wasn't aware this was so close to merging.
Will we keep the two distinct, or do we plan to merge them into a single product. The simplest offering/naming would seem to be: Open-Source, Scale and Cloud.
Would be good to understand this so I can update the pricing and features copy when needed too.
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I didn't think it'd be so fast either, but Team Deployments and Infrastructure is very good :)
They'll definitely like one product, with different config options in the way it gets deployed I imagine.
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| **PostHog Cloud** is positioned to service clients who need less control. | ||
| **PostHog Scale** is positioned to service large teams and enterprises who need to retain control of their data. |
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As per the comment above, PostHog Scale is designed to service teams rather than individuals in scale ups or enterprises that need to collaborate on building a more successful product, without losing control of their data.
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| **PostHog Self Hosted** is positioned to service clients who need more control. | ||
| **PostHog Cloud** is positioned to service teams of any size who need less control. |
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Should we make this more positive?
Generally, PostHog cloud works well with teams that value simplicity - they are less budget conscious or with lower event volumes, who don't need to retain control of their data.
jamesefhawkins
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Jun 22, 2021
Update based on comments
corywatilo
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Jun 28, 2021
* Automatically update newest blog post on homepage * fixing blog snippet color scheme on homepage * Blog images and updated process (#1514) * add image for Writing for developers post, fix casing in title * product people post image * updated instructions for creating a blog post with an image Co-authored-by: Cory Watilo <corywatilo@gmail.com> * add postimage to Series B post (#1513) Co-authored-by: Cory Watilo <corywatilo@gmail.com> * added james h readme (#1511) * added james h readme * fixed indenting on list * Update contents/handbook/company/team/james-hawkins.md Co-authored-by: Neil Kakkar <neilkakkar@gmail.com> * Update Positioning Sections (#1501) * Update Positioning Sections Added a draft positioning statement for discussion if needed. Updated product positioning to reflect current product names and better clarity. Updated team. * Update index.md Update based on comments * Update index.md * Update share-options.md * Clickhouse -> ClickHouse (#1512) Co-authored-by: Cory Watilo <corywatilo@gmail.com> * Update link to compensation from benefits in handbook (#1517) Link wasn't directing to intended route. * Blog post image for customer-support-at-posthog.md (#1520) * [ImgBot] Optimize images (#1522) *Total -- 6,496.52kb -> 5,532.33kb (14.84%) /contents/images/team/Phil.png -- 54.38kb -> 12.19kb (77.59%) /contents/images/plugins/plugin-configuration.png -- 535.72kb -> 260.66kb (51.35%) /contents/images/plugins/geoip-plugin-example.png -- 324.60kb -> 179.65kb (44.66%) /contents/images/plugins/s3-plugin-example.png -- 214.89kb -> 121.64kb (43.4%) /contents/images/plugins/plugin-editor-location.png -- 415.22kb -> 245.34kb (40.91%) /contents/images/plugins/install-plugin-location.png -- 412.97kb -> 252.19kb (38.93%) /contents/images/blog/array/1-26-0.png -- 813.18kb -> 762.76kb (6.2%) /src/components/LandingPage/images/pipes.png -- 12.32kb -> 11.91kb (3.31%) /contents/images/blog/writing-for-developers/writing-for-developers.png -- 477.84kb -> 466.30kb (2.42%) /contents/images/blog/customer-support-at-posthog.jpg -- 3,224.55kb -> 3,208.87kb (0.49%) /src/components/Careers/Transparency/images/feedback.svg -- 5.19kb -> 5.19kb (0.17%) /src/components/Careers/Transparency/images/board-meetings.svg -- 5.65kb -> 5.64kb (0.1%) Signed-off-by: ImgBotApp <ImgBotHelp@gmail.com> Co-authored-by: ImgBotApp <ImgBotHelp@gmail.com> * Update Plugin Docs redirects (#1497) * Changes for feature pages. * Update links on FAQ page (#1529) * Update link to upgrading page from FAQ page * Update link to investors page from FAQ page * HTML (in string) now passable for title and description. Co-authored-by: Cory Watilo <corywatilo@gmail.com> Co-authored-by: Cory Watilo <cww@watilo.com> Co-authored-by: James Hawkins <47497682+jamesefhawkins@users.noreply.github.com> Co-authored-by: Neil Kakkar <neilkakkar@gmail.com> Co-authored-by: Joe Martin <84011561+joethreepwood@users.noreply.github.com> Co-authored-by: Charles Cook <70321811+piemets@users.noreply.github.com> Co-authored-by: Marco Chen <marcopchen@gmail.com> Co-authored-by: Mohammed Shehu <40317687+shehuphd@users.noreply.github.com> Co-authored-by: imgbot[bot] <31301654+imgbot[bot]@users.noreply.github.com> Co-authored-by: ImgBotApp <ImgBotHelp@gmail.com>
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Updates to the positioning section of the handbook. Positioning statement is definitely open to feedback and can be tweaked; will form basis of a messaging framework I'll document next week.
Positioning statements won't be outwardly facing in marketing collateral, obviously. It's mainly for creating alignment and stating vision at a PRM level.
Changes
Added a draft positioning statement for discussion if needed.
Updated product positioning to reflect current product names and better clarity.
Updated team.
Checklist