Segment University

Self-paced guidance on activating and building audiences in Engage

Learn how to design customer journeys by using Segment Journey orchestration.

Use Linked Profiles, the Data Graph, Linked Events, and Audiences

Build message templates, send emails, SMS, Broadcasts, Push Notifications, etc

Create tracking plans, handle violations, transform bad data, etc

Customize experiences for your users in real-time

Learn a few tips within a Segment workspace to help validate connections

Record actions and capture properties that describe those actions

Should you collect data on the Client or the Server?

Should I send data to my destinations in cloud-mode or device-mode?

Learn how to maximize your use of Engage

Synchronize identity-resolved customer data into a data warehouse

Unlock insights into customer behavior, fine-tune marketing efforts, etc.

Learn about Reverse ETL, what it is, how it works, and how to model data

Consent management, configuring categories, and enforcing in Reverse ETL