Upfluence

Nicole Le Mesurier stopped by the Marketing Brew creator economy event and one thing was clear: We're shifting from reach at all costs to relevance above all! Here is what brands can keep in mind; →  Niche, interest-based content is outperforming mass appeal. →  LinkedIn is quickly becoming a real player in the creator space — especially in B2B. → YouTube still dominates when it comes to long-tail ROI. →  LLMs (yes, like ChatGPT) are driving 5x higher conversion than Google. →  8 out of 10 consumers are craving offline experiences with creators. As brands, we need to stop broadcasting and start building real connection. That’s where creators come in, to build credibility. #CreatorEconomy #InfluencerMarketing #Upfluence #MarketingBrew

Your shopping experience is about to get deeply personal... and AI is leading the charge! Oren Inditzky, VP and GM of online stores at Wix breaks down how AI agents are transforming e-commerce, from smarter product recommendations to automated experiences. And this isn’t the future, it’s happening now! Watch our new podcast episode; "AI Agents in E-Commerce: The Future of Online Shopping" to learn more. #AI #Ecommerce #Wix #Upfluence #AIagents

Aside from watching Gwyneth pull the biggest come back for Astronomer (btw what did you guys think of that?)... Here are the three big social media updates you missed last week. #SocialMediaUpdates #InfluencerMarketing #Upfluence

Upfluence will be at the Creator Economy Live on August 6 in NYC! We’re bringing the full experience: 💳 Demos of Upfluence Pay, our creator payout solution 🤖 Jace AI automations, affiliate tools, and more 🎮 And to relax after talking socials all day, we'll serve a custom creator payment game You’ll find Dimitri Thadal, Emily Lipsett, and Joey Stipec in Booth 103, at the Marriott Marquis, ready to help you scale creator programs, faster. Drop by and let’s build smarter creator strategies together. #CreatorEconomyLive #Upfluence #InfluencerMarketing

✈️ NYC, here we come! The Upfluence team is attending the Affiliate Summit East from August 4–5 at the Marriott Marquis, and we’d love to connect with you there! We are ready to talk shop: ✅ Affiliate + influencer strategies ✅ Creator payments with Upfluence Pay ✅ Discovery, automation, and integrations Attending? DM Timothy Callahan Jack Schwartz and Emily Lipsett to meet at the event. #AffiliateSummitEast #Upfluence #InfluencerMarketing #AffiliateMarketing

Everyone’s busy chasing the next TikTok… but have you looked at Reddit, Inc. lately? When it comes to authentic word-of-mouth, unfiltered opinions, and real community building, Reddit might just be influencer marketing’s next big thing. Just raw, honest recommendations. Who agrees with Eileen Kwok on this one? #InfluencerMarketing #Reddit #Upfluence

AI made everyone entitled. Now users want 10x the results… with zero extra effort. Kevin CREUSY explains why your product needs to feel like the next best thing or it’s getting replaced. Have our expectations gone way too far?👇 #ProductDesign #MarketingTech #Upfluence

TikTok said they're standing on business... for now 😅 Swipe through for the major social media updates this week! #SocialMediaupdates #upfluence

“LinkedIn is for serious business people”... said no cookie brand in 2025. 🍪 (pssst Sweet Loren's) From promoting B2B SaaS to… baking snacks and selling mattresses?? The LinkedIn glow-up is real. In this episode of Ready Set Click, Hootsuite’s Eileen Kwok breaks down why B2C brands like Sweet Loren's are thriving on LinkedIn. #influencermarketing #LinkedInMarketing

Want to be successful at creator marketing? Design an experience, not just a product. Because no one’s sharing your beige box and basic copy on TikTok. Kevin CREUSY says think catchy packaging, VIP treatment for creators, and vibes that scream "screenshot this." #CreatorMarketing #InfluencerTips #Upfluence