CreatorIQ

Big news: CreatorIQ Connect is back and now a TWO DAY event, this Oct. 15-16! Join 1,300+ brand and agency leaders in LA for the creator marketing event of the year, packed with: 💡 70+ speakers sharing real-world strategies 🧪 Hands-on workshops and roundtables 📊 Personalized insights from our Metrics Suite 🤝 Networking with top industry leaders and creators 🚀 A first look at what's new in CreatorIQ's platform and AI innovations Don’t miss your chance to learn, connect, and shape the future of creator-led growth this fall. Save your spot and register at: https://ow.ly/EwcE50WpStg #CreatorIQConnect

What do the founders of Olive & June, Lilly Lashes, Beautyblender, NUDESTIX, DIBS Beauty, and Live Tinted have in common? They’ve built brands that outlast trends and connect deeply with their communities. This week’s Earned spotlights the beauty leaders shaping the industry—from transforming personal inspiration into viral products, to balancing creativity with business savvy, and harnessing the power of creator marketing to fuel growth. Tune in for a powerhouse lineup featuring Sarah Gibson Tuttle, Lilly Ghalichi, Rea Ann Silva, Taylor Frankel, Courtney Shields, and Deepica Mutyala ⬇️ Spotify: https://ow.ly/LaWA50WB4aS Apple Podcasts: https://ow.ly/xznk50WB4aR YouTube: https://ow.ly/wGgv50WB4aQ #EarnedPod #CreatorMarketing

Creator marketing measurement isn’t one-size-fits-all. It should guide better decisions at every level, from campaign tweaks to boardroom strategy. Here’s your cheat sheet to align metrics with what actually matters—whether you're executing, optimizing, or investing big-picture ⬇️ Explore how we think about modern measurement frameworks: https://ow.ly/ufJQ50WAg2p #CreatorMarketing

Ready for a new opportunity? Check out these roles from brands within our community and customer network across the US and UK: ⭐ Vuori: Sr. Manager, Influencer Marketing (https://ow.ly/lYg450Wzxax) ⭐ E.L.F. BEAUTY: Manager, Influencer, Naturium (https://ow.ly/M5vk50WzxaE) ⭐ Nuuly: Manager, Influencer & Community Marketing (https://ow.ly/1R8G50Wzxas) ⭐ Ulta Beauty: Sr Manager Influencer Relations (https://ow.ly/XfIY50Wzxaw) ⭐ MSC Cruises: Influencer Marketing Manager (https://ow.ly/RqAw50Wzxav) ⭐ Fanatics: Influencer & Talent Manager (https://ow.ly/Z3r050WzxaA) ⭐ Ogilvy UK: Influencer Director (https://ow.ly/l8uZ50WzxaB) ⭐ ELEMIS: Head of Social Content (https://ow.ly/cmNu50WzxaC) ⭐ Pulse Advertising: Director, Marketing (https://ow.ly/Nmce50WzxaG) ⭐ POP MART: Senior PR & Communications Manager (https://ow.ly/9gW950Wzxau) #NowHiring #Marketing #CreatorMarketing

Targeted strategy. Big impact. 📈 IKEA teamed up with the right creators, leaned into native content, and embraced a hyper-local approach—driving big lifts in impressions and engagement while keeping their creator community strong. Get the full story in this week’s How to Build Brands and Influence People (HBBIP), our weekly newsletter delivering brand insights straight to your inbox: https://ow.ly/NVOb50WyOmq

EMEA is setting the global standard for creator marketing maturity. From prioritizing cultural nuance to empowering local teams and creators, Europe is showing what great looks like. For brands looking to perfect their creator marketing strategy, there’s a lot to learn, especially as EMEA leads global content performance in industries like beauty. In beauty alone, content from the region delivers:   📈 2.3x more impressions 📈 1.7x higher engagement 📈 1.4x more EMV Explore how winning creator programs are being built across EMEA, and what takeaways you can apply to your own: https://ow.ly/7fuF50Wxzk9 #EMEA #CreatorMarketing

FP Movement grew from a Free People offshoot into a global activewear powerhouse—driven by a community-first strategy, athlete ambassadors, and smart creator partnerships. On this week’s Earned, Brit Starr chats with Courtney Wartman Weis to unpack how the brand is scaling with intention through a global expansion and a creator strategy that delivers real impact. Tune in to discover how creators are fueling business growth ⬇️ Spotify: https://ow.ly/hpFr50WxpmA Apple Podcasts: https://ow.ly/hZNO50WxpmR YouTube: https://ow.ly/J89Q50WxplS #EarnedPod #CreatorMarketing #FreePeople

Brand safety vs. brand suitability. What’s the difference, and why does it matter? 🤔 Our VP of Product Innovation Nate Harris breaks down why brand suitability goes beyond just avoiding “unsafe” content. It’s about what fits your brand’s unique identity. Learn how to strike the right balance between risk and authenticity in Nate's blog post: https://ow.ly/g2H150WwQfz #BrandSafety #CreatorMarketing

The new rules of creator marketing are here. Consumers—and regulators—are paying attention. From GDPR to the FTC’s latest guidelines to France’s influencer law, compliance isn’t just a legal requirement anymore. It’s a brand differentiator. Our Head of Legal Daniel Hepher breaks down: 🛡️ How creator compliance evolved from the Wild West to a global rulebook 🛡️ What marketers need to know before launching campaigns 🛡️ Why disclosures, contracts, and data handling can build trust (not just avoid fines) Read the full blog post: https://ow.ly/YjXv50Wwcf3

Meet our SVP of Strategic Services, Brig Graff👋 From his action-packed hobbies to what excites him most about the future of creator-led marketing, get to know one of CreatorIQ's newest leaders ⬇️