How MSI, a leading global tech giant, gains market insights for smarter decisions
Discover how MSI uses Similarweb's market insights to create strategic media plans, identify emerging ecommerce trends, and strengthen partnerships for mutual success.
About MSI
Micro-Star International (MSI), founded in 1986 in New Taipei City, Taiwan, is a global leader in high-tech innovation. Specializing in computer hardware and gaming, MSI is valued for its high-performance products and exceptional technical support, earning worldwide trust and acclaim.
"With Similarweb, we optimized our marketing resources, reducing our quarterly budget for top US retail platforms by 20% while increasing traffic by over 30%. It’s a game-changer for efficiency and results."
MSI, CND Channel Marketing Department
The Challenge
Overcoming market forecasting and adaptability gaps
MSI faced significant challenges in forecasting sales and adjusting its channel marketing strategies to keep pace with shifting market trends.
Without access to real-time data, predicting the impact of budget allocations and responding to changes in demand proved difficult. This lack of critical insights hindered their ability to make timely, data-driven decisions, reducing their competitive edge and weakening marketing efficiency.
The Solution
Optimizing channels and partnerships with reliable data
By leveraging Similarweb's reliable data, MSI was able to identify the most effective advertising campaigns and high-performing channels, which significantly boosted their conversion rates for key retailers.
MSI was able to reallocate marketing resources efficiently, focus on strategies that delivered results, and cut costs in underperforming areas. This data-driven approach enabled MSI to achieve over 20% savings in quarterly marketing budgets while engaging their target audience more effectively.
The Success
Driving marketing efficiency with data-driven business insights
Using Similarweb, MSI gained critical insights into partner performance and advertising traffic sources, enabling their marketing team to allocate resources to the most effective channels.
By optimizing channel partnerships and evaluating website performance, MSI improved conversion rates, reduced marketing costs, and drove greater efficiency in their marketing efforts. This success underscores the value of data-driven decisions in achieving measurable business outcomes.
