Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Google Says AI Clicks Are Better, What Does Your Data Say?
Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.
AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content
AI can support your SEO workflow, but it still needs direction. Here’s how to stay in control while using it effectively.
Why OpenAI’s Open Source Models Are A Big Deal
The new open-weight models from OpenAI deliver strong reasoning performance, with a tradeoff in hallucinations.
Claude Opus 4.1 Improves Coding & Agent Capabilities
Anthropic has released Claude Opus 4.1, which is said to deliver better coding and agent performance with improved safety.
Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants
Perplexity criticizes Cloudflare’s infrastructure for being unable to differentiate between AI assistants and harmful bots.
Cloudflare Delists And Blocks Perplexity From Crawling Websites
Cloudflare blocks Perplexity’s crawlers because of aggressive stealth crawling and failure to abide by the robots.txt protocol.
ChatGPT Nears 700 Million Weekly Users, OpenAI Announces
ChatGPT is nearing 700 million weekly active users, up from 500 million in March and four times higher than a year ago.
Researchers Test If Sergey Brin’s Threat Prompts Improve AI Accuracy
Google’s co-founder said that threatening an AI can improve performance. Researchers found that it sometimes works.
OpenAI Is Pulling Shared ChatGPT Chats From Google Search
OpenAI disables ChatGPT’s search discoverability feature after shared chats appeared in Google results, raising privacy concerns.
Query Fan-Out Technique in AI Mode: New Details From Google
Google’s Robby Stein shares new details about the query fan-out technique in AI Mode, explaining how Google generates and executes its own queries.
How To Win In Generative Engine Optimization (GEO)
Want your content to appear in AI Overviews, ChatGPT, and Gemi? Here’s how to set up your GEO campaigns.
Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development.
OpenAI Study Mode Brings Guided Learning to ChatGPT
OpenAI has introduced Study Mode in ChatGPT, a step-by-step learning tool that uses guided prompts to encourage deeper discovery.
Google AI Mode Update: File Uploads, Live Video Search, More
Google Search expands AI Mode with PDF uploads, planning tools, video input, and Chrome integration, offering new ways to interact with search.
AI Halftime Report H1 2025
Kevin Indig breaks down AI’s toll on traffic, publishers, and organic visibility, and why the second half of 2025 may hit even harder.
Which Marketing Jobs Are Most Affected by AI?
Microsoft analyzed 200,000 AI workplace conversations to learn how AI is reshaping marketing and sales roles. Here’s what the data shows.
Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities
AI search favors clear, trustworthy content. Learn how to structure yours for maximum visibility in AI Overviews and chatbot responses.
The Data Reveals: What It Takes to Win in AI Search
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now.
ChatGPT Appears To Use Google Search As A Fallback
ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing.
Web Guide: Google’s New AI Search Experiment
Google launches Web Guide, an experimental AI feature that clusters search results into topic groups. Available now in Search Labs.
Google Launches AI-Powered Virtual Try-On & Shopping Tools
Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.
Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval
Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval.
AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns
A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users.
DuckDuckGo Adds Option To Filter Out AI-Generated Images
DuckDuckGo now lets you hide AI-generated images from search results. Here’s how it works.
How To Get Your Content (& Brand) Recommended By AI & LLMs
Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works.
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
ChatGPT agent is a turning point for SEO because it changes how websites are expected to function for both humans and machines.
Perplexity Looks Beyond Search With Its AI Browser, Comet
Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation.
Ex-Google Engineer Launches Athena For AI Search Visibility
Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated answers.
Brave Search API Now Available Through AWS Marketplace
The Brave Search API is now available in Amazon’s new AI Agents and Tools category in the AWS Marketplace.
Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers
Google rolls out Gemini 2.5 Pro and Deep Search for paid subscribers, offering expanded support for reasoning, coding, and research tasks.