RTB House

Don't leave money on the table. Join us at eTail™ Boston to see how leading brands are driving incremental sales at scale, and what’s next in performance advertising. Two chances to hear from Jaysen Gillespie live: - Monday, August 11 | 8:55 AM ET | Customer Journey Summit - What’s Next Now: The Next-Gen Stack Advantage for Performance Marketing Teams - Unpack the most impactful AI breakthroughs and learn how to scale smarter, safeguard what works, and drive revenue that truly moves the needle. - Wednesday, August 13 | 8:20 AM ET | Main Stage - What’s Next Now: Redefining Ad Targeting with LLMs - See how LLM-driven innovation is reshaping contextual targeting—helping marketers distinguish real intent, boost engagement, and outperform the competition. Here’s to making the next step a meaningful one. See you at eTail Boston. #eTail #RTBHouse #Performance #LLM #DeepLearning

Forward-thinking fashion brands are focusing on their apps… which then become the driving force of the digital sales strategy. Reserved worked with RTB House to bring a new style to its in-app campaigns, and saw a stunning 35% year-on-year increase in revenue from retargeting. See the full story here: https://lnkd.in/dKxQWpby #InApp #CaseStudy #RTBHouse #Performance

“In recent years, key trends have caused various ‘tried and true’ types of digital marketing to be, well, a bit more tried and a bit less true.” Stricter rules, changing data accuracy, and evolving client demands are making it harder to deliver effective ads. In a new Marketing Week article, our VP of Global Product Commercialization, Jaysen Gillespie, explores how Deep Learning is redefining contextual targeting and how IntentGPT helps advertisers achieve better relevance, stronger engagement, and improved campaign efficiency—all while respecting user privacy. https://lnkd.in/dMuVUt6X #RTBHouse #ThoughtLeadership #IntentGPT #DeepLearning

“A period of optimism” for U.K. marketers—that’s the key takeaway from the Q2 IPA Bellwether Report, and one we fully echo at RTB House. With marketing budgets rebounding after a slower Q1, our Head of Sales Development and Efficiency, Maciej Kabata, shared his perspective with Marketing Beat. His view? Deep Learning and AI-powered programmatic solutions are essential to driving deeper consumer connections and sustainable growth in a digital-first landscape. Brands can deliver more targeted, efficient, and measurable campaigns. Read the full article: https://lnkd.in/dZTeTTHZ #IPABellwether #RTBHouse #DigitalAdvertising #MarketingTrends

How do you deliver personalized ads that actually perform? In this new episode of our IntentGPT video series, Denise Cornelissen MBA, Team Leader, Global Product Commercialization, shares the impressive early results we've seen across multiple brands and markets. On average, IntentGPT drives a 44% increase in engagement by identifying in-market users and delivering hyper-relevant ads, tailored to the brand's specific products. IntentGPT isn’t about generic targeting. It's deeply customized, ensuring the right message reaches the right person at the right moment, boosting performance across the entire product suite. Watch now to learn how personalization at scale becomes possible with IntentGPT: https://lnkd.in/eY82JS7Y #RTBHouse #IntentGPT #PerformanceMarketing #DeepLearning #AdTech

RTB Day Paris 2025 delivered something special. The venue, the conversations, the connections, our event recap is your preview of what's coming to cities worldwide. Thank you to our incredible speakers from Maisons du Monde, Accor, Decathlon , La Redoute, Prisma Media, Partoo and Monks who shared insights into the future of their marketing strategies and what's driving innovation in their industries. To our Parisian hosts and attendees, merci beaucoup. The next RTB Day is already calling. #RTBDayParis #RTBDay #AdTech #RTBHouse

RTB Days have hit their stride in 2025. The London edition was yet another huge success, but we can’t take all the credit. We need to recognize our wonderful guest speakers from Awaze, Sweaty Betty, Sykes Holiday Cottages, Wowcher, Virgin Media O2, Fospha, and AppsFlyer—as well as giving a shout out to every one of the attendees who came to share their thoughts on “what’s next now” in digital marketing. We focused on the serious business of incrementality and measurement… but still had time for fun, food, and networking. Look out for upcoming RTB Days events in your region. #RTBHouse #RTBDays #Events

How do you scale intent-based advertising across the entire funnel? In the third episode of our IntentGPT series, Denise Cornelissen MBA, Team Leader, Global Product Commercialization, discusses the tech stack behind IntentGPT—and how it delivers seamless, full-funnel performance. Built with Deep Learning at its core, IntentGPT powers everything from classical retargeting to mid-funnel engagement and long-term demand generation. The result? Automation and performance work hand in hand, across all products. Watch the video to see how our IntentGPT technology is reshaping the way brands engage with users at every stage of the journey: https://lnkd.in/eY82JS7Y #RTBHouse #IntentGPT #DeepLearning #AdTech

RTB House takes a major step forward in digital advertising leadership. RTB House has officially joined the Network Advertising Initiative (The NAI) as both a member and board director. This move reinforces our commitment to privacy-first advertising practices and brings our European regulatory expertise to help shape the future of responsible data use in digital advertising. Our VP Charles Simon will contribute valuable insights as we work with industry peers to balance privacy protection while maintaining a free and open internet. 👉 See our blog article to learn more about this exciting development and what it means for the future of ethical advertising practices: https://lnkd.in/dfRAZrSc #RTBHouse #AdTech #DeepLearning

Outdated contextual targeting is failing your campaigns. Here's what's replacing them. Traditional methods often miss the full picture of user intent. Just because someone visits a page doesn't mean they're ready to buy. IntentGPT changes this by understanding actual user intent through Deep Learning. As our VP Global Product Commercialization, Jaysen Gillespie notes: "IntentGPT addresses a core challenge of the internet by accurately discerning user intent across the open web, surpassing basic keyword matching." The results: 44% higher engagement rates and 238M products matched daily to truly relevant content. Ready to move beyond keywords? Read how IntentGPT is transforming contextual advertising 👇 https://lnkd.in/dturRVZw #RTBHouse #IntentGPT #DigitalAdvertising #DeepLearning