👨🏻💻 I'm Will — a multilingual mechanical engineer turned accent coach and full-stack developer.
I founded Simple American Accent in 2018 to help Brazilians who already speak advanced English to sound more American. We’ve since grown to 200k+ Instagram followers — and I'm now building custom tech to scale impact even further.
🔭 Building Simple American Accent
- Helping Brazilians master an American accent (advanced English level required).
- Shifting from pure service to tech-enabled service.
- Built and actively improving a custom full-stack web app for my clients.
- See my portfolio for a simplified public demo.
🔮 Goals
Business
- Client results:
- Help 10 Brazilian clients reach a convincingly American accent (rigorous definition pending).
- Develop reliable, rigorous accent measurement.
- Show statistically and personally significant improvements in clients' accents.
- Improve delivery metrics (accent results, testimonials, referrals, renewals, TTV, CHS, NPS, CRR, etc.).
- Financial: Hit $10k USD/month sales for 12 straight months.
Software
- Near term: Become awesome at web app development.
- Later: Explore AI/ML, data science, statistics — and use them in accent coaching.
Life
- Longer term: Broaden from accent coaching to deeper work in speech, communication, or even consciousness. (First, solve a narrow problem well!)
- Run a marathon under 4 hours — first one took ~7.5 hours 😅
⚡ Fun fact: Fluent and near-native ability in Portuguese and Spanish
- About 20 years deep into obsessing about sounding like a native (or as close as I can get) in both languages.
- Born and raised in the U.S. — native speaker of American English (General American).
- I teach what I live — not just theory.