Version:

• listmonk: v2.4.0
• OS: any

Description of the bug and steps to reproduce:
Building listmonk from a git clone, sets the VERSION string to the latest commit, even if the build is done from a checkout on another tag. Building listmonk from the source tar.gz (or zip) the VERSION string is set to 0.0.0.

Screenshots:
this is the result of a build starting from the tar.gz
[root@myhost Build]# ./listmonk --version
v0.0.0 (#c668523c 2023-06-20T12:48:35+0000)

I believe that line #5 in Makefile it's wrong (almost for the tar.gz) and should be as such:

VERSION := $(or $(shell git describe --tags --abbrev=0 2> /dev/null),$(shell grep -oP "tag: \K(.*)" VERSION),"v0.0.0")

where the bold part it's the relevant part.
For the build from git clone I was not able to find a pretty solution to substitute the git describe.