Universal Analytics (UA) is officially deprecated:

• Data collection will stop on July 1st, 2023
• Six months after that, historical data will be gone too

The sooner projects migrate to Google Analytics 4 (GA4), the better.

A number of downstream projects have started migrating to GA4, including CNCF projects (cncf/techdocs#108).

We should do what we can to help ease migration efforts.

Tasks

• Use the gtag.js analytics library by default #1177
• Page feedback: support for Google Analytics 4 (GA4) #1302
• Adjust docs as necessary:
  • Page feedback & GA4 docs adjustments #1742

Followup

• [GA4] Fall back to Hugo's GA template #1728