feat: Add PostHog event tracking for booking flow monitoring #22187
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- Add PostHogBookingTracker for client and server-side event tracking - Integrate tracking into booking creation, calendar events, payments, webhooks - Add comprehensive event properties for debugging and analytics - Create PostHog dashboard queries and integration documentation - Enable monitoring of booking conversion funnel and error tracking Co-Authored-By: udit@cal.com <udit222001@gmail.com>
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✅ No security or compliance issues detected. Reviewed everything up to b0697f4. Security Overview
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- Add BookingPostHogProvider with team-based feature flag control - Implement simplified funnel tracking for 4 key booking steps: - booking_started: Initial booking attempt - form_filled: User completes booking form - payment_initiated: Payment process begins - booking_completed: Successful booking creation - Enable session replays only for booking pages when feature flag active - Remove complex distributed event tracking in favor of focused analytics - Add comprehensive documentation for setup and usage - Maintain backward compatibility with existing logging systems Behind feature flag: posthog-booking-tracking Co-Authored-By: udit@cal.com <udit222001@gmail.com>
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feat: Add PostHog booking funnel analytics and session replays
Fixes: https://linear.app/calcom/issue/CAL-6220/posthog-tracking
Fixes: #22971
Summary
This PR implements focused PostHog integration for Cal.com booking flows, replacing the previous comprehensive event tracking approach with targeted funnel analytics and session replays. The integration is controlled by a team-based feature flag (
posthog-booking-tracking) and only activates for booking pages when enabled.Key Changes:
booking_started,form_filled,payment_initiated,booking_completedposthog-booking-trackingflagThe implementation focuses on actionable insights for conversion optimization rather than comprehensive event logging, leveraging PostHog's built-in funnel analysis capabilities.
Review & Testing Checklist for Human
Recommended Test Plan:
posthog-booking-trackingfeature flagDiagram
%%{ init : { "theme" : "default" }}%% graph TB subgraph "Booking Flow" BookingPage["📄 Booking Page"] HandleNewBooking["packages/features/bookings/lib/handleNewBooking.ts"]:::major-edit UseBookings["packages/features/bookings/Booker/components/hooks/useBookings.ts"]:::major-edit EventManager["packages/lib/EventManager.ts"]:::minor-edit end subgraph "PostHog Integration" BookingProvider["packages/features/ee/event-tracking/lib/posthog/bookingProvider.tsx"]:::major-edit BookingProviderDynamic["packages/features/ee/event-tracking/lib/posthog/bookingProviderDynamic.tsx"]:::major-edit BookingEventTracker["packages/lib/posthog/bookingEventTracker.ts"]:::major-edit PostHogProvider["packages/features/ee/event-tracking/lib/posthog/provider.tsx"]:::minor-edit end subgraph "App Integration" AppProviders["apps/web/lib/app-providers-app-dir.tsx"]:::minor-edit end subgraph "Documentation" Docs["examples/posthog-booking-integration.md"]:::major-edit end subgraph "Cleanup" PaymentSuccess["packages/lib/payment/handlePaymentSuccess.ts"]:::minor-edit WebhookScheduler["packages/features/webhooks/lib/handleWebhookScheduledTriggers.ts"]:::minor-edit ScheduleTrigger["packages/features/webhooks/lib/scheduleTrigger.ts"]:::minor-edit end BookingPage --> AppProviders AppProviders --> BookingProviderDynamic BookingProviderDynamic --> BookingProvider BookingProvider --> PostHogProvider UseBookings --> BookingEventTracker HandleNewBooking --> BookingEventTracker BookingEventTracker --> PostHogProvider subgraph Legend L1["Major Edit"]:::major-edit L2["Minor Edit"]:::minor-edit L3["Context/No Edit"]:::context end classDef major-edit fill:#90EE90 classDef minor-edit fill:#87CEEB classDef context fill:#FFFFFFNotes
posthog-booking-trackingfeature flag must be created and enabled for teams before this integration will activateSession Details:
Testing Screenshots:
