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Personal Data Anonymisation & Removal tool for analytics raw data - GDPR compliance #12641

@mattab

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@mattab

As part of our effort to build-in Privacy in our product and for upcoming GDPR compliance #12600 we would like to release a new privacy tool.

  • A raw data anonymisation tool where you will configure a date range, for example, "Remove Personal data fields for all Raw data older than 6 months"
  • The tool would remove or full anonymise a few key attributes such as:
    • IP Address
    • Visitor ID
    • Fingerprint config ID
    • Location data including lat/long
    • One or several custom dimensions, and/or custom variables
    • User ID

The new tool could be available in the existing Administration> Privacy. It would record a "Request to Remove personal data" which would be executed during the scheduled tasks.

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