<result>
<nb_conversions>19</nb_conversions>
<nb_visits_converted>14</nb_visits_converted>
<revenue>13869.51</revenue>
<revenue_subtotal>5880.4</revenue_subtotal>
<revenue_tax>1361.07</revenue_tax>
<revenue_shipping>368.11</revenue_shipping>
<revenue_discount>686</revenue_discount>
<items>47</items>
<avg_order_revenue>729.97</avg_order_revenue> // <------
<conversion_rate>1.95%</conversion_rate>
<nb_conversions_new_visit>19</nb_conversions_new_visit>
<nb_visits_converted_new_visit>14</nb_visits_converted_new_visit>
<revenue_new_visit>13869.51</revenue_new_visit>
<revenue_subtotal_new_visit>5880.4</revenue_subtotal_new_visit>
<revenue_tax_new_visit>1361.07</revenue_tax_new_visit>
<revenue_shipping_new_visit>368.11</revenue_shipping_new_visit>
<revenue_discount_new_visit>686</revenue_discount_new_visit>
<items_new_visit>47</items_new_visit>
<avg_order_revenue_new_visit>729.97</avg_order_revenue_new_visit>
<conversion_rate_new_visit>3.41%</conversion_rate_new_visit>
<nb_conversions_returning_visit>0</nb_conversions_returning_visit>
<nb_visits_converted_returning_visit>0</nb_visits_converted_returning_visit>
<revenue_returning_visit>0</revenue_returning_visit>
<revenue_subtotal_returning_visit>0</revenue_subtotal_returning_visit>
<revenue_tax_returning_visit>0</revenue_tax_returning_visit>
<revenue_shipping_returning_visit>0</revenue_shipping_returning_visit>
<revenue_discount_returning_visit>0</revenue_discount_returning_visit>
<items_returning_visit>0</items_returning_visit>
<avg_order_revenue_returning_visit>0</avg_order_revenue_returning_visit>
<conversion_rate_returning_visit>0%</conversion_rate_returning_visit>
</result>