In Contributing.md it says:

For example, if you want to load a content-export.xml file and your branch is called woocommerce-subscriptions, then your PR must contain a

A blueprints/woocommerce-subscriptions/blueprint.json file
A blueprints/woocommerce-subscription/content-export.xml file the Blueprint should reference as follows:
{
	"steps": [
		{
			"step": "importWxr",
			"file": {
				"resource": "url",
				"url": "https://raw.githubusercontent.com/adamziel/blueprints/woocommerce-subscriptions/blueprints/woocommerce-subscriptions/content-export.xml"
			}
		}
	]
}

This makes it seem that the branch name and the folder name need to be the same. That doesn't seem to be necessarily the case. If i am correct I would suggest to change the example

That the example branch is called something different than the folder, like /woo-subsriptions/
and the url: is modified to https://raw.githubusercontent.com/adamziel/blueprints/woo-subsriptions/blueprints/woocommerce-subscriptions/content-export.xml

And add another sentence in
The folder of your files would be /woocommerce-subscription

It would read like this

For example, if you want to load a content-export.xml file,
you create a new folder in the blueprints directory, /woocommerce-subscription (the name should correpong to the name of the blueprint and must hold two files.
A blueprints/woocommerce-subscriptions/blueprint.json file
A blueprints/woocommerce-subscription/content-export.xml file
Your branch you named /woo-subscription/ (this name is up to you)

Then the Blueprint should reference as follows:

	"steps": [
		{
			"step": "importWxr",
			"file": {
				"resource": "url",
				"url": "https://raw.githubusercontent.com/adamziel/blueprints/woo-subscriptions/blueprints/woocommerce-subscriptions/content-export.xml"
			}
		}
	]
}```