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A/B tests vs. feature flags - UX issue #7452

@paolodamico

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@paolodamico

We're now introducing full A/B testing functionality (experimentation) to PostHog. Some of it will work on top of our FF infrastructure. One key UX problem to figure out is the mental model of FFs vs. experiments. They solve fundamentally different problems (e.g. phased rollouts vs. new feature testing) and are both relevant to developing better products. We want both to coexist.

So, how should experiments be treated in regard to FFs?

  • Are experiments a special case of FFs? Or the other way around?
  • Are they separate features?

Thoughts? @clarkus @neilkakkar @liyiy @macobo

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