Index Exchange

Meet Priyanka C., technical recruiter at Index. She’s focused on finding top engineering talent to build the teams shaping our platform’s future. When she’s not connecting with candidates, you’ll find her enjoying Thai food at Koh Lipe in Toronto. Right now, Priyanka is seeking out talent for key roles on our engineering teams. If one of these roles sparks your interest, we’d love to hear from you. Engineering Manager, SRE - Toronto: https://lnkd.in/gwndJpFt  Staff Data Scientist - Toronto: https://lnkd.in/eGg2E5rn Learn more about working at Index: https://bit.ly/3QuymuA #MeetOurIndexers #Technology #HiringNow 

Cognitiv’s Jana Jakovljevic is both excited about and skeptical of AI—and she’s not afraid to say why.    In our latest episode of Innovators Unscripted, Jana chats with our VP, Marketplaces, Paul Zovighian, about how deep learning is reshaping contextual advertising and why not all AI is created equal.    She shares:  ⏱️ Why it’s time to act on truly real-time AI predictions  🧠 How deep learning enables more holistic, relevant ad experiences  🔍 The importance of transparency and human oversight in responsible AI  📈 What it takes to activate AI on the sell side    Catch the full conversation here: https://bit.ly/3H0RoYG

Live streaming is here, and it's only getting bigger. From Super Bowl LX to the Olympics, streaming services are handling massive spikes in live viewership, creating both complexity and opportunity. To capture these high-value moments, our industry needs tools and infrastructure that can deliver at scale. We’re proud to collaborate with IAB Tech Lab alongside Amazon Ads, NBCUniversal, and FreeWheel to help shape the Live Event Ad Playbook—a new set of proposed standards and APIs designed to bring greater transparency, speed, and reliability to live event monetization. “The goal of this effort is to tame the chaos with standards and make every streaming impression opportunity biddable and addressable by buyers,” said Catherine Cho, lead product manager at Index.  Live is one of the most promising and demanding frontiers in programmatic. Collaborating to develop standards like these is how we can scale live event ad delivery and unlock innovation. Read the announcement to learn more: https://lnkd.in/eArgJEjb 

We’re excited to share that Janette Higginson—VP of buyer development, APAC, and global lead of Index Women—has been named a Champion of Change finalist in the 2025 B&T Women in Media Awards! Janette has been a driving force in fostering a more inclusive, empowering culture at Index, particularly through her leadership of Index Women. Her impact extends well beyond our walls—mentoring, advocating, and uplifting talent across the broader industry. This recognition couldn’t be more well-deserved. Congratulations, Janette! 👏

Cheers to 10 years! 🎉    Congratulations to Jordan Pontes and Begum Mullen on a decade at Index. We appreciate all that you do.     #LifeAtIndex #Congratulations 

Achieving performance in streaming TV requires a lot of technology. But the real trick is making that complexity feel easy for brands so they can clearly measure success. As a late-night coder turned CEO, MNTN’s Mark Douglas knows exactly what that takes. In this episode of Innovators Unscripted, Mark joins Index CRO Alex Gardner to talk about:    🛍️ How MNTN helps emerging brands break into TV  🤖 AI’s role in scaling both precise reach and creative outputs  📺 Why it’s time to bring TV back to TV advertising—programmatically Watch the full conversation here: https://bit.ly/3UDOrjH

“Index Marketplaces effectively allows us to move into this new era where every consumer is addressable, every signal can be used to drive outcomes, and we can deliver performance on the open internet that rivals walled gardens,” says Joe Root, co-founder and CEO of Permutive.     Thank you, Joe, for joining our latest Industry Perspectives session to chat with our team and explore how sell-side decisioning and Index Marketplaces fundamentally change the nature of programmatic monetization.     Hear more about how activating sell-side signals unlocks greater reach, better performance, and real incremental outcomes on the open internet ⤵️ 

Thank you to all of our customers who joined us for our first Leadership Lunch in Sydney, hosted by Andrew Casale, Adele Wieser, and Janette Higginson. It was a pleasure to bring together such a thoughtful and dynamic group of leaders from across the ecosystem. With varied perspectives from broadcasters and streaming platforms to agencies and tech partners, the conversation sparked valuable insights into how organizations are embracing change and using technology to power innovation. We’re grateful for the opportunity to connect and learn from one another—and we’re already looking forward to the next one!

On the latest Innovators Unscripted, Paul Zovighian sits down with Sally Lee from Canvas Worldwide and Adam Heimlich from Chalice AI for an unfiltered conversation on where AI is taking programmatic next. The biggest shift coming is sell-side decisioning—and with it, a smarter way to unlock value from data, drive performance, and rethink how we target and measure.  “It’s going to result in a big comeback for publishers who are daring to take a chance on it and have more advanced decisioning,” says Adam. Tune in to hear how custom algorithms are powering:  🎯 Sharper curation  📊 Better use of log-level data  📈 Outsized performance gains  ⚙️ Major efficiency improvements Check out the full conversation here: https://lnkd.in/e4g3qFNW  

We’re thrilled to welcome Marybeth McGaugh as our new chief customer officer! 👏 Marybeth brings deep experience across some of the industry’s most innovative companies, most recently leading client services at The Trade Desk. She’s spent her career focused on customer success, and she’s passionate about building strong partnerships, scaling services, and driving meaningful outcomes. We spoke with Marybeth for a quick Q&A to get to know her a little better. Watch the video to hear her take on leadership, customer success, and what drew her to Index ⤵️