In an op-ed in The Current, our Founder and CEO, Jeff Green, dives into why he believes the competitive, open internet is thriving and has the potential to drive exciting invention and innovation in our industry for decades to come. "The open internet is still with us. And its best days are ahead," says Green.
The Trade Desk
التكنولوجيا والمعلومات والإنترنت
Ventura، CA ٢٣٧٬٩٠٨ متابع
We’re committed to making digital advertising better, because the future of the open internet depends on it.
نبذة عنا
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- الموقع الإلكتروني
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http://www.thetradedesk.com
رابط خارجي لـ The Trade Desk
- المجال المهني
- التكنولوجيا والمعلومات والإنترنت
- حجم الشركة
- ١٠٠١ - ٥٠٠٠ موظف
- المقر الرئيسي
- Ventura, CA
- النوع
- شركة عامة
- تم التأسيس
- 2009
- التخصصات
- Online Advertising، Real Time Bidding، Demand Side Platforms، Behavioral Targeting، و Data Management Platforms
المواقع الجغرافية
موظفين في The Trade Desk
التحديثات
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ZURU Edge, a global toy and consumer goods company, launched a campaign via the Walmart DSP, powered by our platform, for one of its brands, Goodlands, a pet food line for cats and dogs that centers on ingredient traceability. It activated Walmart's retail data using an omnichannel campaign across connected TV, video, and display. The campaign delivered impressive results, including 79% of dog food purchases made by first-time ZURU customers, 65% ROAS for cat food, a 7% lift in purchase intent for dog food, and an 8% lift in purchase intent for cat food.
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Retail data is shaping the future of digital advertising, allowing brands and advertisers to reach a wider — yet more precise — audience using data based on actual shopper behavior. To help understand the potential value and impact of retail data on upper-funnel campaigns, we invited 18 European brands to participate in a test-and-learn study, designed to explore — and prove — three hypotheses.
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We’re proud to announce the launch of The Trade Desk Premier Partner Program — recognizing the agencies setting the bar in today’s dynamic biddable media landscape. Ten forward-thinking independent agency partners have completed program requirements, demonstrating what it truly means to lead with expertise, strategic excellence, and measurable impact. Congratulations to our inaugural Premier Partners — let's shape the future of performance-driven media, together. Pinnacle Advertising | Butler/Till | CROSSMEDIA | Exverus by Brainlabs | Just Global | Ovative Group | PMG | R&R partners | VaynerX | Wpromote
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Throughout the day, audiences move differently through "engagement spaces" — where they seek out distraction, companionship, guidance, and more. And as they move, audiences use various channels and forms of content to meet their needs. Together with PA Consulting, we conducted a study across the U.S., U.K., and Germany to learn how generational differences influence media behavior and how marketers can leverage these insights for smarter campaign planning: https://bit.ly/4lWqHmV
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Inside this edition of The Current: - Cloudflare is allowing web domains to block AI crawlers. Experts say it’s a win for the open internet. - France is leading the way in how Europe’s TV networks compete in the streaming era — by joining forces with streamers like Netflix. - A new report from Cumulus Media and Signal Hill Insights finds that advertiser investment in podcasts is up significantly from a year ago.
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أعاد The Trade Desk نشر هذا
In this episode of The Big Impression, we’re joined by James Rothwell, managing director of brand marketing at Kinective Media℠ by United Airlines. Rothwell walks us through what’s changed since the launch of Kinective Media℠ by United Airlines in 2024 — from major brand partnerships and custom content integrations to a headline-making alliance with JetBlue. He also dives into new audience insights that are informing brand strategy and how B2B and luxury brands are looking to reach decision-makers in moments of engagement. Listen: https://bit.ly/3U3aZKH #B2B #advertising #brandmarketing
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To increase hotel bookings, Hyatt and its agency ran its first-ever live event programmatic activation on our platform, utilizing premium live sports inventory on connected TV to reach its loyalty program members and lookalikes.
Hyatt boosts average booking rate by 335% with CTV live sports
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Inside this edition of The Current: - Warner Bros. Discovery's new deal is the latest move away from panel-only measurement. - How has X fared over Linda Yaccarino’s reign as CEO? - Advertisers are still sleeping on the 3 billion gamers out there.
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To keep bringing you the most sophisticated tools to drive results across every stage of campaign executions, we’re continually evolving Kokai’s platform experience. Our latest updates will help simplify campaign management, improve optimizations, and offer better support for troubleshooting. Check out what’s new — and get tips from traders on how to use Kokai’s new features and tools.