January’s Product Updates: New Year, New Features

Month one, 2025 is done. And wow — what a start! New challenges, new opportunities, and some seriously powerful Similarweb updates to keep you ahead of the pack.

First, let’s talk about some of the moments that shook up January:

• China Enters the AI Race: Chinese LLM DeepSeek released a new model using cheaper processors — causing the stock price of advanced AI chip maker Nvidia to drop 17%
• Similarweb Digital 100: Our list of the fastest-growing sites in 2024. News-related content was particularly successful, with Newsweek rising +71%. While the overall winner across apps and websites was Substack (+88%)
• Holiday season trends: Now that the tinsel has settled, here’s our take on the holiday period. TLDR; shoppers have more power than ever, price is crucial, and personalization is a must

But while the industry was shifting, we were busy rolling out some exciting updates. From expanded market share insights and smarter dashboards to intuitive sales prospecting tools, you have everything you need for a successful start to 2025.

Market Analysis Domains: A complete view of market share

Think you know your competitors? Think again. Analyzing just one of their domains can give you a misleading picture of their true market power.

Now, with the latest update to Market Analysis, you see total traffic across all domains owned by a competitor — so you’re never guessing.

Now, with the latest update to the Players page in Market Analysis, you get the whole picture. This feature reveals total traffic across all domains owned by an industry player in a specific country.

Why this matters. You can:

• See total market share at a glance, not just one domain at a time
• Identify hidden competitors who own multiple properties
• Gain a more accurate view of industry dynamics and opportunities

Demand Analysis enhancement: Follow consumer trends as they change

Consumer demand is like the tide — it rises and falls, shifts in direction, and varies from one place to another.

That’s why we’ve supercharged our Demand Analysis tool to make trend-tracking effortless. Here’s what’s new:

• Search volume distribution by geography: Instantly spot countries where demand is surging or declining
• Period-over-period view: Track seasonal shifts and growth rates as they happen

Custom Dashboards: Data served up the way you want it

Data is only as useful as the way it’s presented.

That’s why we’ve introduced Custom Dashboards — a flexible way to visualize and interact with Similarweb data in a format that works for you.

With this update, you can:

• Build fully customized reports that align with your focus
• Combine multiple datasets into a single, dynamic dashboard
• Adjust layouts and visualizations to highlight the most critical metrics

Whether you’re tracking performance, benchmarking competitors, or presenting insights to stakeholders, Custom Dashboards turns raw data into actionable intelligence — faster and more efficiently than ever.

SERP Players & Pages enhancements: Pinpoint the competition

Keeping tabs on who’s winning the search results page just got even easier. We’ve introduced new filters in our SERP Players and Pages reports, giving you more control over how you analyze competitive performance.

Now, you can track growth and decline trends over time, spot shifts in rankings, and isolate specific competitors or platforms like Reddit to see who’s capturing the traffic you’re after.

Search by company: Find and analyze prospects in seconds

Hunting for new prospects? You can waste time searching domain by domain. Or… you can use our new Company Tab in Sales Intelligence.

The Company Tab eliminates the guesswork. Instead of searching domain by domain, you can now look up an entire company and instantly access all of its regional websites in one place. This streamlined view helps you see the full scope of their online presence with just one click.

Why this matters. You can:

• Save time by accessing all regional domains in a single view
• Compare market performance across different regions effortlessly
• Identify top prospects faster with a complete picture of their online activity

To be continued…

We have big things planned for 2025, starting with tools that give you clearer insights and more control over your digital strategy.

First up is our Ad Intelligence Suite, designed to help you analyze ad performance and track publisher and advertiser activity.

We’re also introducing App Intelligence as a standalone tool, making it simpler to uncover app performance trends and market opportunities. On top of that, Shopper Intelligence is getting an upgrade, offering a deeper understanding of consumer behavior to refine your ecommerce approach.

And this is just the beginning — more updates and enhancements are always in the pipeline.

by James Quilter

Team Manager, Content Marketing

James is an former journalist & content strategist in B2B tech, who has previously created content for companies like EDF and X (Twitter). He also has a journalism post-grad from LCC.