A Smarter Way to Benchmark Your Competition: Business Lines

Competitive benchmarking is one of the most powerful tools in a marketer’s arsenal. Still, the depth of insight depends on how precisely you can compare threats from different frontiers and categories. Looking at your competitor’s website can take you part of the way. But what about specific lines of business, especially when your competitors are global brands with diverse product offerings?

That’s where Similarweb Business Lines comes in.

This innovative capability introduces a more granular, strategic way to understand your competitive landscape, reflecting how modern businesses operate.

Why this matters

Most companies don’t sell just one thing. A retailer might compete in clothing, beauty, home goods, and jewelry, each with different competitors, market dynamics, and growth strategies.

Traditional site-level benchmarking flattens all of that complexity into a single view, making it hard to see who you’re really competing against within specific categories.

Business Lines solves that gap, delivering a smarter, easier, and more precise way to benchmark performance within the categories that matter most to you.

What you can do with Business Lines

Your marketing, strategy, and insights team can leverage Business Lines to:

• Zoom in on specific product or service categories, like Women’s Clothing or Electronics, and benchmark separately
• Reveal competitors that wouldn’t appear in full-site comparisons
• Spot market shifts by tracking category-level traffic trends over time
• Identify white space and underserved opportunities within your vertical
• Equip more teams across your organization, brand managers, product leads, and BI analysts, with targeted, actionable insights.

It’s about moving from general comparisons to category-level clarity so that you can make better-informed decisions faster, identify opportunities and understand the growth of your competitors.

Built for modern competitive intelligence

Business Lines is part of Similarweb’s advanced competitive analysis tools, powered by the freshest, granular data in the competitive intelligence landscape. Instead of lumping all traffic into one number, this feature breaks websites into pre-defined, structured segments based on the actual business lines they represent.

It’s especially valuable for multi-category retailers and consumer brands, allowing them to benchmark against their competitors in a way that mirrors their product portfolio. Because these segments are pre-built and fully integrated into the platform, there’s no heavy setup required, just instant, high-value insight.

Whether you’re in digital marketing, business intelligence, or category management, Business Lines provides precise competitive insights.

It’s competitive benchmarking, refined, restructured, and realigned for how businesses operate today.

Discover a better way to benchmark

Whether uncovering growth opportunities, tracking competitor momentum, or building a sharper go-to-market strategy, Business Lines gives you the clarity and confidence to lead.

Explore Business Lines →

by Roie Gortler

Senior Product Marketing Manager

With 10+ years in product marketing, strategy, branding, and PR, Roie has driven growth at top agencies and tech firms through product launches and go-to-market strategies.