Step Into the Light. Own the Gen AI Search Frontier
Seize the future of search with Similarweb’s cutting-edge Gen AI Intelligence suite.
Trusted by leading data teams
Brand Visibility + Traffic Insights =
The full Gen AI picture
Brands left in the dark will be watching from the sidelines
Gen AI visibility tracking
Weigh up your presence across high-intent topics, monitor brand mentions and prompts, and benchmark against competitors.
- Track brand mentions: Map where your brand appears across its most relevant topics
- Examine market share: How your brand stacks up against your category’s top-performing brands
- In-depth prompt analysis: Explore the prompts driving Gen AI answers and where your brand is mentioned, cited, or left out
Gen AI competitive traffic analysis
Access traffic metrics for any website. Get granular insights into both the landing pages winning traffic and the prompts that have driven the clicks.
- Track traffic trends: Monitor Gen AI traffic share and spot shifts before competitor brands
- Analyze landing pages: See the exact pages capturing Gen AI clicks
- User prompts revealed: Reveal the traffic-driving prompts behind each landing page
Gen AI Intelligence at-a-glance
Real traffic data
Our user data shows which sites and pages receive AI traffic
Traffic trends
Examine up to a year’s worth of AI traffic for any site, from any Gen AI source
Visibility benchmarking
Get the top 30 competitors for any topic and benchmark your performance
Gen AI Sources
Inspect the source types and individual citations for topics to see what AI relies on
Prompts and answers
Access both the prompts and their answers. Review what users search and how AI answers
Sentiment analysis
Understand how you are showing up in AI and your relative brand strength
FAQ
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The Gen AI Intelligence Suite from Similarweb is a dual-capability solution that helps brands understand and optimize their presence in generative AI. It combines: AI Brand Visibility Tracking: See where, when, and how your brand appears in AI-generated answers. AI Traffic Analysis: Measure traffic driven by Gen AI platforms to your site and to competitors.
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This feature reveals how visible your brand is in AI-generated answers for the topics you care about most. It enables you to: Track your brand's mentions across Gen AI answers. Benchmark your visibility against competitors. Analyze the specific prompts that trigger AI-generated content where your brand is, or isn’t, mentioned or sourced
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With AI Traffic Analysis, you can: Measure real traffic for any website from Gen AI platforms like ChatGPT, Perplexity, Gemini, and others. Track shifts in traffic share over time and uncover landing pages that win clicks. Identify user prompts that drive traffic to you or your competitors
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Gen AI search is rapidly reshaping the way users discover brands. If your brand isn’t showing up in AI answers, you're missing out on high-intent clicks and mindshare. Acting now gives you a first-mover advantage in capturing: AI-driven traffic Brand visibility in conversational interfaces Competitive insights into prompt-based discovery.
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With these insights, you can: Refine your content strategy to target high-visibility prompts Optimize landing pages to increase Gen AI-driven traffic Close competitive gaps in topics where rivals outperform you Understand sentiment and context in AI-generated responses about your brand
