What’s Driving the US Beauty Market in 2025?
Our latest report reveals the brands, channels, and trends shaping the US beauty category.
US beauty spend is rising while digital strategies evolve
The US beauty market may be plateauing in traffic, but consumer spending is rising and shoppers are more intentional. Brands that align with health and wellness trends, optimize their presence across channels, and engage audiences on social media are coming out ahead. Our latest insights report reveals how digital strategies are evolving across D2C and retail.
Read the full report to discover:
How wellness-focused categories like skincare are outperforming others
What marketing channels are driving growth for D2C vs. retailers
Which brands are winning Gen Z attention—and why ChatGPT is part of the mix