Here’s What's Really Happening to UK Travel in 2025
Mapped out – how digital behavior is shifting in the UK travel sector
What sectors are bucking the trend?
The UK travel industry is experiencing a significant digital transformation. Website traffic has declined, while app downloads have surged, indicating that travelers are embracing mobile-first planning.
This report examines the latest trends, revealing how tourist attractions and car rentals are exceeding the performance of traditional sectors like flights and hotels.
Key findings from the report
Mobile Momentum: App downloads increased by 6.3% while web visits declined
Experience-Driven Travel: Tourist attraction visits rose by 11%, showing a shift toward experiential travel
GenAI Influence: Tools like ChatGPT are reshaping how travelers discover and plan their journeys