The State of Finance Apps 2025 Report

People are rethinking money and the tools they trust. Discover the leading apps, fastest growing markets, and real-world trends.

The State of Finance Apps 2025 Report

Uncover what's driving finance app growth

Banking, investing, and budgeting habits are shifting worldwide, driven by mobile-first, user-friendly finance apps that rewrite traditional rules. Our latest report is a must-read for anyone building—or backing—product or marketing growth in the finance space. Here’s what you’ll discover:
Worldwide

The App Market

Which apps make finance the #2 fastest-growing category, and who's adopting them?

digital signals

Top Performers

Which apps are dominating downloads, daily usage, and user love, and why?

Money

Proven Strategies

From marketing to UX, visualize the growth tactics of the best fintech apps.