GenAI and Its Impact on the Home and Garden Industry
Here are the trends reshaping UK Home & Garden
Generative AI is transforming how UK consumers search, plan, and shop for their homes. In 2024, ChatGPT usage for Home & Garden queries surged, while Google searches declined - marking a shift from static results to contextual, conversational discovery. Our latest report breaks down key behaviour shifts, highlights which retailers are rising in AI visibility, and shows how brands can adapt to stay ahead. Use these insights to align with how people now explore and buy - from paint to patio furniture.
Key findings:
Why prompts to ChatGPT are up 184%, while Google searches in this category are down 14%.
How referral traffic from ChatGPT to UK Home & Garden sites has surged over 350%.
What’s driving brand visibility in AI - from Dunelm and B&Q to Screwfix and Toolstation.
Why the biggest opportunities lie in contextual brand discovery, not just search clicks
