How to Win in Today’s Ecommerce SERPs

Aleyda Solis joined us live to share what Similarweb data reveals about how to win in ecommerce in 2025 and beyond.

Because let’s be honest…

Google’s turning into a marketplace: AI answers, filters, carousels, PLAs… all above the fold.

Old category-page strategies? Not cutting it anymore.

In this session, she’ll break down:

What’s actually getting clicks (because it’s not your category pages anymore)
How to future-proof your ecomm before Google fully turns into Amazon with AI
Why rethinking how you index product variants might be your hidden growth lever
The structured data that gets your products into carousels and knowledge panels

About the speakers:

Aleyda Solis is an SEO professional with +15 years of experience, included as one of the 10 Most Influential SEO Experts of 2022 by List Wire from USA Today. Helping the SEO community to stay updated with the SEOFOMO newsletter, and curating the free Learning SEO Roadmap, LearningSEO.io, among other initiatives.

Adelle is the Director of Product Marketing at Similarweb. She works closely with the SEO and Marketing industry to bring meaningful data, stories, and products to life. You'll find her at many SEO events, hosting webinars, roundtables, and still fiercely using the oxford comma (she hasn't lost her content background).