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AI isn’t just a trend, it’s transforming how consumers search, evaluate, and complete their digital journey.
Join Similarweb’s expert team for an exclusive webinar where we’ll break down the new digital landscape shaped by Generative AI. From shifting user behavior to evolving search strategies, discover how AI is rewriting the rules and what it means for your business.
What You’ll Learn:
- GenAI Chatbots: The New Gateway to the Internet:
AI assistants are becoming the starting point for how people search, discover, and make decisions online disrupting traditional search engines and reshaping digital behavior. - Rerouting the Consumer Journey:
From first query to final destination, AI is altering the path to purchase. Explore how traditional online behaviors are shifting as consumers turn to AI for research, recommendations, and action. - Beyond the Click: How AI Impacts Conversion Paths:
The journey doesn’t end with engagement. Dive into how AI influences what happens post-click from content interactions to conversions and what this means for brands.
