Orchestration isn’t optional anymore. It’s mission critical. At Cority, CMO Eric Olson is in the trenches with RevOps and sales every day, partnering closely to navigate a fast-moving go-to-market motion. With data flowing through 10 product lines and buyers engaging across multiple channels, staying aligned means constant iteration and real-time collaboration. This is today’s reality. GTM is no longer linear. No longer siloed. It’s fully integrated.
About us
ZoomInfo (NASDAQ: GTM) is the go-to-market platform that helps businesses find, acquire and grow their customers. ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use our data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. We are a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo helps customers unlock insights, engage customers, and win faster visit: www.zoominfo.com Specialties: GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data orchestration.
- Website
-
http://zoominfo.com
External link for ZoomInfo
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Vancouver, Washington
- Type
- Public Company
- Specialties
- GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved sales prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data archestration
Locations
Employees at ZoomInfo
Updates
-
Yesterday, we announced another quarter of strong financial performance and raised our full-year guidance for 2025. 📈 • Net Revenue Retention is up 4 points over the last three quarters • Our operations business grew 20% year over year • We closed the largest deal in ZoomInfo history This is what it looks like to go upmarket with discipline. To win customer trust. And to build the foundation for durable growth. To our customers: thank you. Your partnership pushes us to keep raising the bar. Hear more from our Founder and CEO, Henry Schuck. 👇
-
Great marketing doesn’t start with your product. It starts with your buyer. Rachel Newton, SVP of Global B2B Marketing Operations at Mastercard, shares how her team shifted from a product-first mindset to a customer-first strategy. With ZoomInfo, they’re asking smarter questions: • Who actually needs this? • Are they showing intent? • What's the real opportunity? Instead of relying on first-party data alone, they’re layering in third-party insights to stay relevant, timely, and in-market.
-
When Dani Wilson finishes work at ZoomInfo, his work is far from over. As a Solutions Consultant, he helps businesses unlock smarter, faster go-to-market strategies with our platform. But outside of work, he’s helping build something even bigger: a more sustainable, equitable world. From planting trees and supporting children’s education to serving meals in villages without basic necessities, Dani is living out our Be a Team and Be Relentless values every day. This is what leadership looks like — at work and in the world. Watch Dani’s story. 👇
-
From warehouse floors to the executive suite, Pratt Industries is modernizing how field sales gets done. Sales pros like William Bottcher and Craig Bagley are combining traditional prospecting with modern Go-to-Market Intelligence to reach decision-makers faster and drive real growth. With ZoomInfo, their team is uncovering new opportunities, closing million-dollar deals, and keeping customer conversations fresh and timely. See how Pratt is building a faster, smarter, more personal path to revenue. Read the full story 👉 bit.ly/41jNIbb
-
-
AI isn’t making marketing less human. It’s creating more space for connection. Eric Olson, CMO at Cority, shares how AI and automation are helping marketers operate more efficiently so they can focus on the work that actually matters. When machines handle the busywork, teams can spend more time telling great stories, building meaningful relationships, and personalizing at scale. This isn’t about removing the human element. It’s about creating more room for it.
-
To leave a voicemail… or not to leave a voicemail? If you cold call regularly, you’ve faced the dilemma: Do you leave a message or hang up and try again later? Will Aitken shares his approach. Skip the pitch. Don’t ask for a callback. Just give a heads-up that you’re following up by email. 👇
-
Want better prospects? Start with what’s already working. In this video, Will Aitken shares a smarter way to build prospect lists: → Analyze your past closed-won deals → Spot patterns in job titles, signals, industries, and org size → Build your next list around those shared traits More relevant conversations. Less wasted outreach. That's how smart outreach get's done. 👇
-
“We are a company of action and immediate action.” ZoomInfo CRO James Roth joined 🔌 Andy Mowat on the How I Hire Podcast to talk about what it really takes to set new hires up for success. His advice? Skip the six-month listening tour and get hands-on from day one. From a milestone-based onboarding doc to daily manager check-ins, James shares how ZoomInfo helps every new hire quickly learn the business, connect with the right people, and take action fast. Hear how James adopted this approach from Tim Strickland and why it’s still core to ZoomInfo’s onboarding today.