Our CEO highlights how financial services are using AI to transform decision-making and customer engagement at unprecedented speed. The data from our collaboration with MoEngage and Movable Ink reveals exactly where the industry is headed.
We're witnessing a powerful evolution where BFSI companies are harnessing AI to supercharge their decision-making. Imagine your teams gaining instant, clear insights from mountains of customer data. This goes beyond just speeding up reports; it's about enabling marketers to genuinely understand their customers, build precise audience segments, and design highly personalized engagement journeys at remarkable speed. The outcome? Significantly higher customer engagement and retention. Our recent blog with MoEngage and Movable Ink based on a survey of 200 financial services marketing leaders in the US and Canada, highlighted a key trend: 25.30% of planned investments for 2025 are dedicated to AI and predictive analytics. But this isn't just a fleeting trend; it's a fundamental shift in strategy. AI is becoming the engine driving financial services brands from mere insights to impactful, rapid action. Ready to empower your teams and reshape your engagement game? Dive into the full survey findings now: https://buff.ly/O185vLv