Whole Whale is thrilled to share our prompt engineering expertise in the new book AI for Nonprofits by @Darian Rodriguez Heyman & @Cheryl Contee. Our chapter reveals the exact prompt strategies we use to help nonprofits unlock AI's potential—including our signature "sandwich prompt" technique 🥪 that transforms vague outputs into actionable insights. Ready to level up your AI game? Join the launch circle: https://lnkd.in/gthp3YFx #AIForGood #NonprofitTech #nptech #AI4NP
Whole Whale
Information Technology & Services
Brooklyn, New York 2,219 followers
B Corp Digital agency that supports social impact organizations with analytics, advertising, and online fundraising.
About us
Whole Whale is a B Corp digital agency that leverages data and technology to increase the impact of social impact organizations. In an industry known for its limited resources, we leverage every part of a nonprofit or social impact organization to maximize impact and reduce waste, just as the ancient arctic communities used the whole whale. By using web analytics, digital advertising, SEO & content marketing we build capacity with the teams we work with.
- Website
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https://www.wholewhale.com/
External link for Whole Whale
- Industry
- Information Technology & Services
- Company size
- 11-50 employees
- Headquarters
- Brooklyn, New York
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Google Adwords, Google Analytics, Digital Strategy, Technical Training, Web Optimization (A/B Testing), Nonprofits, Digital Advertising, Social Media, Email Marketing Strategy, Facebook Advertising, and SEO
Locations
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Primary
55 Prospect St
301
Brooklyn, New York 11201, US
Employees at Whole Whale
Updates
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📉 What’s happening to small donor giving? The latest Fundraising Effectiveness Project data shows a concerning trend: a continued decline in small donor engagement. At Whole Whale, we help nonprofits navigate this reality with smart targeting and digital strategies that drive ROI. 🔎 Explore the data: https://lnkd.in/g6ZBDBzP #NonprofitMarketing #FundraisingTrends #SmallDonors #DigitalStrategy
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📣 Running Facebook Ads but not sure if you’ve done everything right? This Facebook Ads checklist ensures your campaigns are compliant, effective, and optimized for success — especially helpful for nonprofit teams managing their own ads. 📌 https://lnkd.in/g_aTH-sd Have questions? We're here to help. #FacebookAds #NonprofitGrowth #MarketingChecklist #WholeWhale
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🧠 Google’s AI Overviews are changing search — is your nonprofit ready? With Google’s new AI-driven summaries now appearing at the top of search results, organic and paid content visibility is shifting. This in-depth guide walks through what it means for digital marketers: 🔍 https://lnkd.in/gB8J5fmJ Wondering how these changes impact your nonprofit specifically? Our team stays on top of every Google update so you don't have to. Have any questions? We're here to help. #DigitalStrategy #NonprofitMarketing #AIinSearch #SEO
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Whole Whale’s Google Ad Grant Cohort is happening Sept 10–11, 2025. This 2-day workshop is perfect for nonprofits looking to make the most of their $10K/month in free Google Ads. ✅ Expert instruction across two days ✅ 2 seats per org ✅ 2 Whole Whale University subscriptions ✅ Access to Whole Whale office hours + templates 🎟️ Spots are open. Lock in your seats today: [https://lnkd.in/guN8czS] #GoogleAdGrants #NonprofitMarketing #NonprofitTraining
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Are your Google Ads showing up in Maps? If your nonprofit serves a local audience, enabling Google Maps placements can drastically improve your visibility and click-through rates. This quick guide breaks down how to take advantage of this underutilized feature of the Google Ad Grant: 📍 https://lnkd.in/gnZvEbfx Have questions about implementing this for your organization? We're here to help. #GoogleAdGrants #NonprofitMarketing #SearchAds #WholeWhale
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🔍 Struggling to find the right keywords for your Google Ads campaigns? For nonprofits managing Google Ad Grants, keyword strategy is everything. Choosing high-intent, relevant keywords can make or break your campaign performance. We just published a new guide on how to select the right keywords for mission-driven campaigns — plus our tips on negative keywords, search intent, and using Google tools the smart way. 👉 Read the full breakdown: https://lnkd.in/gYAbPJwE #GoogleAdGrant #GoogleAds #NonprofitMarketing #KeywordStrategy
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💡 Running out of creative ideas for your Google Ad Grant? We've got you covered. Nonprofits often leave thousands in free ad dollars on the table simply because they’re unsure what kinds of campaigns to run. We compiled a list of high-impact Google Ads campaign ideas to help you better use your grant — from awareness to action. At Whole Whale, we specialize in making these campaigns work — with real ROI for mission-driven orgs. 👉 Get inspired: https://lnkd.in/d_HVi5Rz #GoogleAdGrant #NonprofitMarketing #GoogleAds #DigitalStrategy
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Our Google Ad Grant Cohort is Sept 10–11, 2025 If you have an active Google Ad Grant and want to stop wasting ad dollars, this is for you: ✅ Learn to build and optimize campaigns ✅ Stay policy-compliant ✅ Analyze your performance metrics ✅ Whole Whale office hours + resources 🔗 [https://lnkd.in/guN8czS] #GoogleAdGrants #NonprofitLeaders #WholeWhaleWorkshops
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🎯 Running Google Ads for your nonprofit? Timing is everything. Our latest guide breaks down when your Google Ads are most likely to perform best — based on campaign goals, time zones, and user behavior trends in 2024. At Whole Whale, we help our nonprofit clients get real results from digital campaigns. Whether you're managing a Google Ad Grant or running paid search, understanding when to run your ads can drive better ROI. 📊 From weekend surges to midday scrolls, here’s what you need to know: 🔗 https://lnkd.in/gb6rPDP2 #GoogleAds #NonprofitMarketing #GoogleAdGrant #DigitalStrategy