RTB House

Are you a member of our newsletter community? If not, why not? It’s free, and it’s quality content. Here’s what you’re missing in the July edition: 🔎 - An exclusive expert comment on privacy vs. personalization. - 9 tips for performance marketing excellence. - Our latest case studies from Rovio and Reserved. - The debut of a video outlining our new tool, IntentGPT. Don’t miss out. Get the latest edition. Sign up for our exclusive MarTech community today: https://lnkd.in/dHhZdeBu #RTBHouse #MarTech #Newsletter

Excited to share the success of Koçtaş’s latest in-app campaign in collaboration with Ingage and RTB House! As one of Türkiye’s leading home improvement and garden retailers, Koçtaş aimed to reach new users and boost digital performance. With the strategic support of Ingage and the Deep Learning technology of RTB House, the brand launched a highly targeted in-app campaign focused on increasing both reach and conversions. Targeting users who had never purchased via Koçtaş’s online platforms, the campaign delivered strong results. This partnership shows how powerful collaboration and tech-driven personalization can be when aligned with clear goals. Read more in the full case study: https://lnkd.in/dzhrx7-5 #RTBHouse #Koctas #Ingage #DeepLearning #CaseStudy #InAppCampaign #DigitalMarketing

Don't leave money on the table. Join us at eTail™ Boston to see how leading brands are driving incremental sales at scale, and what’s next in performance advertising. Two chances to hear from Jaysen Gillespie live: - Monday, August 11 | 8:55 AM ET | Customer Journey Summit - What’s Next Now: The Next-Gen Stack Advantage for Performance Marketing Teams - Unpack the most impactful AI breakthroughs and learn how to scale smarter, safeguard what works, and drive revenue that truly moves the needle. - Wednesday, August 13 | 8:20 AM ET | Main Stage - What’s Next Now: Redefining Ad Targeting with LLMs - See how LLM-driven innovation is reshaping contextual targeting—helping marketers distinguish real intent, boost engagement, and outperform the competition. Here’s to making the next step a meaningful one. See you at eTail Boston. #eTail #RTBHouse #Performance #LLM #DeepLearning

Forward-thinking fashion brands are focusing on their apps… which then become the driving force of the digital sales strategy. Reserved worked with RTB House to bring a new style to its in-app campaigns, and saw a stunning 35% year-on-year increase in revenue from retargeting. See the full story here: https://lnkd.in/dKxQWpby #InApp #CaseStudy #RTBHouse #Performance

“In recent years, key trends have caused various ‘tried and true’ types of digital marketing to be, well, a bit more tried and a bit less true.” Stricter rules, changing data accuracy, and evolving client demands are making it harder to deliver effective ads. In a new Marketing Week article, our VP of Global Product Commercialization, Jaysen Gillespie, explores how Deep Learning is redefining contextual targeting and how IntentGPT helps advertisers achieve better relevance, stronger engagement, and improved campaign efficiency—all while respecting user privacy. https://lnkd.in/dMuVUt6X #RTBHouse #ThoughtLeadership #IntentGPT #DeepLearning

“A period of optimism” for U.K. marketers—that’s the key takeaway from the Q2 IPA Bellwether Report, and one we fully echo at RTB House. With marketing budgets rebounding after a slower Q1, our Head of Sales Development and Efficiency, Maciej Kabata, shared his perspective with Marketing Beat. His view? Deep Learning and AI-powered programmatic solutions are essential to driving deeper consumer connections and sustainable growth in a digital-first landscape. Brands can deliver more targeted, efficient, and measurable campaigns. Read the full article: https://lnkd.in/dZTeTTHZ #IPABellwether #RTBHouse #DigitalAdvertising #MarketingTrends

How do you deliver personalized ads that actually perform? In this new episode of our IntentGPT video series, Denise Cornelissen MBA, Team Leader, Global Product Commercialization, shares the impressive early results we've seen across multiple brands and markets. On average, IntentGPT drives a 44% increase in engagement by identifying in-market users and delivering hyper-relevant ads, tailored to the brand's specific products. IntentGPT isn’t about generic targeting. It's deeply customized, ensuring the right message reaches the right person at the right moment, boosting performance across the entire product suite. Watch now to learn how personalization at scale becomes possible with IntentGPT: https://lnkd.in/eY82JS7Y #RTBHouse #IntentGPT #PerformanceMarketing #DeepLearning #AdTech

RTB Day Paris 2025 delivered something special. The venue, the conversations, the connections, our event recap is your preview of what's coming to cities worldwide. Thank you to our incredible speakers from Maisons du Monde, Accor, Decathlon , La Redoute, Prisma Media, Partoo and Monks who shared insights into the future of their marketing strategies and what's driving innovation in their industries. To our Parisian hosts and attendees, merci beaucoup. The next RTB Day is already calling. #RTBDayParis #RTBDay #AdTech #RTBHouse

RTB Days have hit their stride in 2025. The London edition was yet another huge success, but we can’t take all the credit. We need to recognize our wonderful guest speakers from Awaze, Sweaty Betty, Sykes Holiday Cottages, Wowcher, Virgin Media O2, Fospha, and AppsFlyer—as well as giving a shout out to every one of the attendees who came to share their thoughts on “what’s next now” in digital marketing. We focused on the serious business of incrementality and measurement… but still had time for fun, food, and networking. Look out for upcoming RTB Days events in your region. #RTBHouse #RTBDays #Events

How do you scale intent-based advertising across the entire funnel? In the third episode of our IntentGPT series, Denise Cornelissen MBA, Team Leader, Global Product Commercialization, discusses the tech stack behind IntentGPT—and how it delivers seamless, full-funnel performance. Built with Deep Learning at its core, IntentGPT powers everything from classical retargeting to mid-funnel engagement and long-term demand generation. The result? Automation and performance work hand in hand, across all products. Watch the video to see how our IntentGPT technology is reshaping the way brands engage with users at every stage of the journey: https://lnkd.in/eY82JS7Y #RTBHouse #IntentGPT #DeepLearning #AdTech