Similarweb

🔦 New: Similarweb’s Gen AI Intelligence is live. Gen AI chatbots are now a major source of discovery and traffic. If you're not showing up, your competitors are. 🔍 AI Brand Visibility shows how often your brand appears in AI-generated answers. 🚦 AI Traffic reveals how much traffic your competitors are getting, and where it’s going. These two features are built to work together. Combined, they give you a full view of how Gen AI is reshaping your market. For any brand that wants to stay visible and competitive, this is your Gen AI game plan. Step into the light and own the Gen AI search frontier: https://lnkd.in/ddrTMEVA

“Marketing leaders shouldn’t expect AI tools to deliver results if they’re being starved for data — that’s when you run into the unfortunate syndrome of chatbots ‘making stuff up’ in an attempt to answer a question. The data being fed to the AI tool needs to be as complete and recent as possible…” — Omri Shtayer, VP of Data Products & DaaS at Similarweb, on how context-rich data drives AI Agents and data‑driven growth. 📖 Read the full interview on MarTech: https://lnkd.in/gRcmvKhh

According to reports, voice actors across Europe are calling for stricter AI regulations, fearing the impact on their livelihoods. Our data shows voice generation is one of the fastest-growing AI sectors. ElevenLabs, the category leader with 62% of market traffic, has grown steadily, seeing just seven month-over-month drops in the past 31 months, and hitting 25 million visits in June.

✅ American Eagle just checked the first box of a successful campaign: attention. Our data shows a surge in brand searches after their ad featuring Sydney Sweeney. ❓ Now comes the hard part. The ad’s already sparked controversy—can American Eagle turn that spike into lasting traffic, and eventually, customers? We’ll be watching.

As our data showed back in December, Jaguar's "Copy Nothing" campaign definitely got people talking. But we also raised the question of whether all that buzz brought in the right audience, one that could translate into meaningful results for the brand. According to Yahoo Finance, the company sold only 49 cars in April 2025, down from 1,961 during the same month last year. The Auto Wire also reported a significant drop in used car sales. Just two days ago, the CEO announced his retirement. It will be interesting to see what’s next for this longtime luxury car brand.

What can we learn by breaking down AI referral traffic leaders by category? David F. Carr, Senior Insights Manager at Similarweb, shares his perspective: "The results of our analysis reflect the strongest digital brands, or at least, what AI considers the strongest, in each category. For those looking to sell online, Similarweb’s tool can help uncover the types of prompts users are entering that drive traffic to sites like Amazon, The Home Depot, real estate portals like Zillow, and lifestyle brands like ZARA, as well as to their own websites. Naturally, the traffic winners are those welcoming AI chatbot attention, rather than blocking it. For example, in the News and Media category, The New York Times is suing ChatGPT-owner OpenAI for alleged misappropriation of its content. That leaves other outlets, like Yahoo, Reuters, and The Guardian, to capture the lion’s share of AI-driven referrals." Check out the winners by category in the comments.

We've just launched our Gen AI Intelligence suite, designed to help businesses navigate the new era of search. To show why this matters, we handed the mic to Gabrielle Elfassy, Senior Product Manager at Similarweb. More on Gen AI Intelligence in the comments.

What percent of Amazon’s traffic comes from AI assistants like ChatGPT? (Hint: it’s less than 0.1%, but it’s growing fast.) Everyone’s talking about how #AI is replacing Google Search and Shopping. The idea is that people will just ask ChatGPT what to buy, get redirected to a product page, and make a purchase. It’s a compelling story, and we may get there, but current data tells a more grounded version. Based on Similarweb’s US Amazon traffic estimates (Jul 2024 to Jun 2025), two things stand out: 1) AI referral traffic is growing fast, but is still tiny. AI assistants drove ~2.4 million visits to Amazon in June. That's a lot, but Amazon.com sees ~2.5 billion (with a B!) visits each month, so AI accounts for less than 0.1% of total traffic. 2) ChatGPT is running away with it. It accounts for 90%+ of AI-driven Amazon visits. Perplexity has faded, Copilot and Gemini are barely visible, and Grok feels more like a passion project. So yes, AI commerce is coming. But it’s still early days. That said, I recommend brands start tracking AI traffic to stay ahead of the curve. You can find it under 'referral' in Google Analytics. Are you tracking it already? What have you observed?

Our 2025 Prime Day: Amazon & Beyond report is live 🛒 Here are five key tips for ecommerce pros planning their next shopping holiday strategy, straight from the report’s author, Daniel Reid: → Focus on relevance, not reach – targeted value beats blanket discounts → Use the lead-up to test, learn, and shape demand before launch → Prioritise visibility on mobile apps and AI-driven search → Plan for longer decision cycles – shoppers are more deliberate → Lean into your strengths – differentiation matters more than price The full report is available to download. Link in the first comment.

Amazon just raised the bar. Prime Day stretched to 4 days and hit $14B in US revenue, matching Cyber 5 for the first time. It’s no longer just a mid-year boost; it’s a retail peak in its own right. Our new report, 2025 Prime Day: Amazon & Beyond, is live and packed with valuable insights: → Shifting shopper behaviors and what they mean for brands and retailers → The role of smart, targeted offers over blanket discounting → Regional differences in how and when shoppers converted → Amazon’s halo effect on competitors like Walmart and Target → The growing complexity of product discovery and research → What Prime Day 2025 tells us about the future of retail success Download it now. Link in the first comment.