Mixpanel

We’re excited to share that Mixpanel has once again been named a Representative Vendor in the 2025 Gartner® Market Guide for Product Analytics! We believe our continued recognition in this guide reflects Mixpanel’s commitment to empowering teams with real-time, actionable insights—enabling them to quickly understand shifting user behavior, measure impact, and iterate at speed. Source: Market Guide for Product Analytics, 07 July 2025. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.   Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

How ready is your product team to adapt to AI innovations? 🧠

🔥 Mixpanel Heatmaps are here! See what users do—and understand why—faster. 🔥 Heatmaps give you a visual way to see how users interact with your product—spotting patterns, missed clicks, and pain points in seconds. Paired with Session Replay, you get rich qualitative context—all in the same platform as your analytics. • One platform, no silos: Go from reports → heatmaps → session replays in seconds. • Detect patterns instantly: Identify hot spots, cold zones, and friction at a glance. • Targeted insights: Filter by events, properties, or cohorts to focus on what matters. It’s visual context plus trusted analytics, helping you move from observation to action, faster. Learn more in the blog post [link in thread].

What happens when 300+ product and data leaders come together? Ideas collide, playbooks get rewritten, momentum builds. MXP London may have lasted just one day but the conversations, connections and community are still going strong. Were you there? Spot yourself in the crowd or tag someone who should join us next year.

Go beyond North Star metrics and achieve true product impact! 📈 Many product teams struggle to bridge the gap between data insights and strategic impact. How effective are your current metrics at driving results? Traditional North Star metrics, while valuable, often lack the granular "how" for true operational execution. We've detailed a powerful approach to help companies move beyond static dashboards and achieve continuous, measurable growth. Download our new ebook, "Beyond the North Star: How to Operationalize Your Growth Strategy With Metric Trees," to learn how top companies bridge the insight-to-impact gap. In this guide, you'll learn how to: • Move from static dashboards to predictive, decision-driving digital analytics • Build connected metric trees that tie daily product activity to strategic goals • Implement practical tools for strategic product planning • Turn more of your insights into tangible business outcomes Download the guide here. 👉 https://lnkd.in/gmtWc6gE

💡 As a startup, how do you get started with product analytics? Genevieve Katelis, Head of Product at Zable Health, shared some powerful advice at Mixpanel’s recent startup meetup in Sydney: "Instead [of getting overwhelmed by tracking], taking a step back, not even thinking about an analytics tool just yet, but think about what are your core metrics? What are the key things that are going to tell you that you're heading in the right direction?" It was an inspiring evening connecting with incredible founders and product builders in Australia 🇦🇺. A massive thank you to Fishburners for partnering with us to make this event a reality. #Mixpanel #ProductAnalytics #StartupSuccess #CoreMetrics #Builders #TechANZ #Sydney

How effective are your metrics at driving strategic results and navigating the transformation gap? Join Abhi Shrikhande, Director of Professional Services at Mixpanel, and Karl Thumm, Senior Director of Data and Analytics at Zola, for a can’t-miss webinar on August 6 that will explore how high-performing companies leverage metric trees to: • Overcome the limitations of descriptive vs. predictive analytics • Establish actionable connections between product metrics • Implement practical tools for strategic product planning Bring your team and learn how to turn insights into tangible business outcomes. Secure your spot today 👇 https://lnkd.in/eVgfEkzU

We’re keeping it fresh with a new set of values here at Mixpanel 🌟 We aim to build a culture across all teams at Mixpanel that is rooted in an ownership mindset—meaning every team member thinks and acts like an owner of our collective success. We’re excited to announce Mixpanel’s six values that reflect this ownership mindset and how our teams work together day to day. Our values help to empower exceptional teams to achieve peak performance, drive innovation, and deliver significant customer impact.

Big news from APAC! 🎉 We’re proud to announce the 2025 Mixpanel Customer Excellence Award winners for the Asia-Pacific region. This program honors organizations that are leading the way in using data to drive smarter decisions, foster innovation, and deliver meaningful impact at scale. These teams are pushing the boundaries of what’s possible with digital analytics—and we’re excited to celebrate their achievements. Innovation Catalyst Award – Tata 1mg and Samdeesh Garg Experimentation Excellence Award – Jazz and Muneeb Ahmed Khan Data Empowerment Award – LG Electronics and Haeyeon Park Conversion Trailblazer Award – FirstCry.com (BrainBees Solutions Ltd.) and Nilang Patel Advocate of the Year - Klook and Daisy Zheng A huge congratulations to all our winners—and thank you for showing the world what’s possible when data meets action. 💡

Why do companies choose Mixpanel over Adobe Analytics? In our new ebook, we cover all the advantages teams appreciate in Mixpanel—like a flexible data model and easier-to-use UX—which combine to provide a more powerful and accessible analytics experience. Read it now 👇 https://lnkd.in/eKzGQ6UJ