Moz

Our MozCon sponsors are the bubbles in our Prosecco and the clink of our glasses. Cheers! 🥂 Big shoutout to B-DigitalUK for partnering with us for the MozCon Roadshow! You're making the London experience truly special. We can't wait to see you all in London on August 12! ✨

The question on every content marketer's mind: "Is content creation even worth it anymore?" 🤔 In this week's Whiteboard Friday, @andychadwick says that it is — as long as you're using AI the right way. He shares a 6-step process for using AI to speed up content creation without losing your unique voice. You'll learn: ➡️ Why content is still a powerful asset for link-building and citations. ➡️ How to use AI agents to do the heavy research for you. ➡️ How to inject your original thoughts and personality into your content. ➡️ Tips for polishing and refining your final draft. Watch now to learn how to create better content, faster 👉 https://mz.cm/45EVlvk

🎶You can't always get what you want (Clicks) You can't always get what you want (Rankings) But if you try sometime, Well, you just might find, You get what you need (Impressions) 🎶 @TomCapper @ICSdigital https://lnkd.in/d4rmAzQR

MozCon London is less than four days away, which means you have less than 96 hours to make a critical decision: do I get my ticket to MozCon today, or do I wait until the last minute? 🤔 A helpful hint: if you put off registering until Monday, there may not be any tickets left to grab. 🫨 We’ve got an incredible lineup, top-tier networking opportunities, and a truly unforgettable experience waiting for you. Don’t wait: book now and be part of this magnificent event. You can click the link below to RSVP for your spot at MozCon on Tuesday, August 12. 👇 https://mz.cm/jb-mozcon

📣 Live on the Moz Blog today! It's Andy Chadwick's excellent Whiteboard Friday where he shares his 6-step framework to write faster, while retaining your personality, and maintaining your authentic voice.

I recently turned one of my highest-performing LinkedIn posts into a full piece for the Moz blog. It breaks down five BOFU content formats your team might be overlooking. If you’re planning Q4 content, this might help you close some conversion gaps: https://lnkd.in/d966xQvB In the post, I cover: - Why relying only on comparison pages, alternatives posts, and product roundups isn’t enough - Five overlooked BOFU formats worth adding to your portfolio (along with examples) - A simple framework to help you pick the right format based on your goals and what your buyers need Here’s the link again: https://lnkd.in/d966xQvB

Clicks are down, but revenue doesn't have to be down, too. The secret? Decouple traffic from revenue and focus on converting the users you already have. Our expert panel at Sip and Search explains: - How LLMs use your content to generate answers, and what that means for your visibility. - The importance of building a presence on platforms beyond Google, like Reddit and TikTok. - What KPIs to track for success in an AI-first world, including brand mentions, prominence in AI results, and bot traffic. Strategies to decouple traffic from revenue and focus on converting the customers you already have. chima mmeje🏳️🌈 https://mz.cm/4m2e1ey

Our MozCon sponsors? They are the perfect pour of a Summer cider, apple, or pear, the choice is yours. Big shoutout to Adsy - Guest Posting Service for partnering with us for the MozCon Roadshow! You're making the London experience truly special. We can't wait to see you all in London on August 12! ✨ Check them out https://adsy.com/

Choose your own adventure: The Great Decoupling Edition! In a world where impressions are soaring and clicks are plummeting, you have a choice to make. This Whiteboard Friday with Tom Capper is your "Choose Your Own Adventure" guide to navigating this new landscape. Route 1: 🤗 Embrace It. Tom explains how you can lean into impressions as a powerful brand-building metric, much like other channels such as TV or print advertising. Route 2: 🥊 Fight It. Learn how to use tactics like diversifying traffic sources, moving down the funnel, and leveraging keyword research to target queries where you can still get clicks. Which path will you choose? Learn more on the Moz Blog https://lnkd.in/eV-6DYUC

Our MozCon sponsors are the strawberry jam on our Victoria sponge cake and a nice cuppa tea while we're at it. Big shoutout to Link Building HQ for partnering with us for the MozCon Roadshow! You're making the London experience truly special. We can't wait to see you all in London on August 12! ✨ Check them out: https://lnkd.in/ebgaX5cJ