LIVAD

McDonald's is leveraging the power of smart live stream sponsorships. 🍟 Powered by LIVAD. ⚡️

Influencer marketers know how painfully tedious it can be to compile campaign reports… 🥴 And it's even worse for live stream sponsorship campaigns. As if finding, vetting, and coordinating with streamers wasn't enough, marketers also need to: ✅ Verify that the placements actually happened 📸 Grab relevant screenshots 📈 Track viewership 👆 Check clicks 💸 Calculate cost per result 📊 Summarize all of it in a clean-looking report For a campaign with just a dozen streamers, this can take 30+ hours. Scaling that to hundreds is practically impossible. And it has to be done every single time. No wonder creator budgets are still stuck in the "experimental" category. Operationally, it's been a nightmare to scale. Until now. We’ve automated the entire process. ♻️ Our AI agents work 24/7: watching campaign clips, reading chat, clipping key moments, pulling relevant messages, and assembling it all into a sleek, shareable report. 💻 Campaign managers can now download all key metrics and visuals at any point, mid-campaign or post-campaign, in seconds. ✅ No waiting ✅ No digging through footage ✅ No manual formatting Hope this will help teams free up time for higher-leverage, strategic work. 🐝 Let me know if you want to see a demo 📩

Most show launches are missing out on an incredibly important channel 👇🏻 Live streaming. The audience here is incredibly engaged, attentive, and eager to find new content to consume. One thing this audience values highly is community. And what makes a community is a shared language, culture, and inside jokes. No one wants to be left out of those. That’s why getting inside live streams and engaging with these communities is such a powerful strategy for streaming platforms, leading to: 💸 New subscribers. 👀 Increased watch time. If I were in charge of marketing Netflix’s Wednesday Season 2, here’s what I’d do: ☔ Create a branded trivia game set in the Wednesday universe 👁️ Announce it via streamers' Discords and socials so their viewers binge-watch beforehand 🎮 Distribute the game through streamers, letting them play it live with their audiences ❓ Challenge the audience with questions from previous seasons, sparking curiosity and FOMO 📲 Share highlights on TikTok & IG Reels to build buzz and anticipation Curious how this could look for your brand? DM me 📩

91% of people eat or drink while watching others play games. And when they go to a supermarket or open their favorite delivery app, which brand do they choose? The one that feels familiar. The one that's top of mind. The one that sparks positive associations. How do you become that brand? By showing up where it matters, in the spaces your audience already hangs out. Not as an interruption, but as a supporter of the community, with visuals that actually fit the environment in which they are served. If I were leading the Reese's x OREO launch, I’d make sure to tap into live stream audiences via streamers. 📦 Physical product placements with selected streamers 📺 Scaled-out virtual product placements via LIVAD Rich Media 🏆 Rewarded challenges across Twitch/KICK/YouTube Live 📊 Community leaderboards 📱 Repurpose clips from live streams across TikTok and Instagram Reels If you're curious how this could work for your brand, DM me 📩

Buyers often doubt creator activations because they lack “standardized” metrics. But they rarely stop to question what’s really happening behind the numbers on display or programmatic. Creators are one of the few channels where the actual placement can be seen with full transparency, from the audience’s pov. Other channels could offer that same level of visibility. They just choose not to, because too often, it’s not a pretty picture. When there’s no visibility, it’s easy to assume things are going well. In reality, the lack of transparency usually means the opposite. Don’t be fooled by the absence of traditional third-party “verification” or “brand safety” wrappers. Creators are one of the few channels where you can verify the experience for yourself.

We notice only 1% of the ads we see every day. In a world where people became so numb to ads, how can brands stand out? We believed live brand mentions might be the answer, but needed proof. We analyzed over 100 livestream sponsorship campaigns, transcribing clips and identifying when the streamer mentioned the brand. The result? 💥 Brand mentions led to a 5x increase in click-through rate. In a world where people are exposed to 4,000 – 10,000 ads per day but only notice around 100, authenticity cuts through the noise. Live streamers have built-in trust with their audiences. When they mention a brand in their own voice, it drives real action. If you're still buying impressions, it might be time to start buying attention. Want to scale authentic brand mentions across Twitch, KICK, and YouTube Live? DM me 📩

Every day, agencies ask me about brand safety on live streaming platforms, especially KICK. Having worked with tens of thousands of streamers and hundreds of brands & sponsorship campaigns across both platforms, here is our honest take. 👇🏻 ⚔️ Twitch is more heavily moderated, but that comes with its ups and downs. 📈 Thanks to its favorable revshare and looser content policy, KICK has attracted a considerable number of top talent, and even started to lead in many of the emerging markets by hours watched. 📣 While Twitch has been working on building its platform with brand safety in mind for a long time, KICK has less competition and a lot of whitespace for advertisers willing to join the conversation. 💡 Since Kick doesn't yet have an official ad product, combined with the fact that many advertisers are still cautious, makes it easier to stand out on the platform and capture a high share of voice. 🎨 At the end of the day, Twitch, KICK, and really any platform is an empty canvas. Although they may have different content moderation policies, it is ultimately up to the streamers what they paint this empty canvas with. 👁️ As long as advertisers don't go in blind, work with the right partners, and continue to iterate based on the actual results, both platforms offer incredible engaged and attentive audiences. 🎯 With the right approach, both platforms can be leveraged to reach this audience in a brand suitable way. Check the carousel for more insights. 👀

Welcome back, Radosť! 🌍 🇸🇰 Radosť is leveraging the power of authentic live stream sponsorships at scale. 🚀 Powered by LIVAD. ⚡️

Pickles + Gaming?! 🥒 🤔 When the Big Dill skin dropped on Fortnite, Berrak Turşuları (a 42-year-old pickle brand from Turkey) saw the perfect opportunity to tap into gaming culture. They partnered with LIVAD to launch a custom live stream game: 🕹️ Viewers raced to guess hidden words as clues were revealed ⚡ Points based on speed & accuracy 🏆 Top scorers won pickle boxes & Amazon gift cards At the same time, creator Nemesis played Fortnite using the Big Dill skin… and ate a pickle every time she died. 🥒 The result? A rare blend of engagement, product placement, and cultural relevance, with authentic participation from the audience. We often talk about scroll-stopping creatives. But the real magic happens when brands become part of the content people already love. Some of our most successful campaigns have come from brands you wouldn’t expect on Twitch. When your competitors are asleep on a channel, it’s easier to stand out. Interested in something like this? We’ve partnered with Amazon Ads to create a 🔥 bundle that brings together LIVAD’s high-impact formats with Amazon’s scale and data for full-funnel impact. Want to learn more hello[@]livad[.]stream. 📩

💸 Creators want to monetize their content. 🚫 Viewers don't want interruptions. 👁️ Advertisers want attention. It's not an easy equation to solve. If there are no ads, creators can't monetize, and soon, there may not be any content for viewers to enjoy. If there are too many intrusive ads, soon, the creator may not have an audience to monetize. If the ad placements are too subtle, viewers will ignore them, brands won't get any results, and place their media budgets elsewhere. Creator is left with no monetization, again. Our job is to get brands attention that makes creators money while keeping users happy. Easier said than done. Sometimes, things come together very nicely with competitions, giveaways, or special deals that delight users while making creators money and deliver results for the brand. Other times, what's needed is something simple, effective, and easy to execute. And I think that is okay. It's about trade-offs and you can't make everyone happy all the time. What's important is to strike the right balance so that brands get attention, creators monetize, and viewers stay. What do you think? Does this ad strike the right balance? Or is it too much?