Iterable

Iterable’s next chapter is here—and it’s powered by bold leadership and big ideas. Today, we’re excited to share that Sam Allen has been appointed as CEO of Iterable, marking the start of a powerful new chapter for our company, our customers, and our category. Sam joins us with more than three decades of experience scaling software companies—most recently as EVP and Global COO at Tableau and Salesforce. His track record leading global operations, deepening customer partnerships, and building high-performance teams makes him the right leader to guide Iterable through its next stage of growth. At the same time, Andrew Boni, our founder and CEO, is stepping into a new role as Chief Scientist—where he’ll focus full-time on product innovation and our AI strategy, including the development of Nova, our agent powering Moments-Based Marketing. This evolution builds on the foundation Andrew and our incredible team have worked tirelessly to create: a category-defining customer communication platform used by 1,200+ leading brands, powered by AI, and built for a future beyond the campaign calendar. Iterable’s momentum has never been stronger, and with Sam as CEO, working closely with Andrew to chart our next wave of innovation, we’re more confident than ever in our ability to lead the next era of 1:1 marketing and drive category-leading AI-powered marketing for our amazing community around the world! Read more about the announcement ⬇️ https://lnkd.in/eWjNF6-n

It’s time to spotlight another one of Iterable's incredible Marketing Masters, Abby Gailey! As a refresher, the Marketing Masters program celebrates some of our most engaged and innovative users who share their expertise with the community and partner closely with our product team to shape the future of Iterable. Meet Abby Gailey, Director of Marketing Operations at Vibrent Health. With over a decade of experience across email marketing, demand gen, product marketing, and operations, Abby is a proud email geek and active member of Women of Email. Her favorite Iterable feature? Webhooks, which she’s used to integrate tools like Lob and unlock new workflows! Outside of work, Abby enjoys board games, baking, gardening, and quoting movies at every opportunity. Just don’t be surprised if she breaks into song 🎶 Learn more about how Abby is using Iterable to power the future of precision medicine and elevate the customer experience in her full profile ⬇️ https://lnkd.in/ePenVjzN

Are your customer journeys truly connected — or just a string of siloed messages? 🧵💬 Join us August 6 at 11am EST for a LinkedIn Live with Adrian Rohr, VP of Marketing at Fabletics, as he shares how to break free from channel-first thinking and build an AI-powered, customer-first omni-channel strategy. What you’ll learn: 🚫 The #1 mistake brands make with omni-channel marketing (and how to fix it) 🤖 How AI enhances workflows, personalization & customer experience 🤝 Real examples of how Fabletics uses Iterable to drive smarter engagement 🔎 Actionable insights to scale a seamless, automated journey Don’t miss this chance to transform your strategy and deliver experiences your customers actually want! Save your spot now ⬇️

Smarter SMS with Iterable - Take 2 📱🎬2️⃣ Let's try this again! We're hitting replay on our July live demo here on LinkedIn–join us for a re-stream of our Monthly Product Tour, featuring Cara M., Iterable Senior Solutions Consultant, walking through SMS strategies to level up your marketing. Tune in on August 8th at 9AM PDT to see Iterable SMS in action and ask any questions you might have in the comments. We’ll be live to answer them in real time! Come for the insights, stay for the redemption arc ⬇️

Join us tomorrow, August 6 at 11am EST, for a LinkedIn Live with Adrian Rohr, VP of Marketing at Fabletics, as he shares how to break out of channel-first thinking and build smarter, AI-powered journeys that actually work! Don’t miss your chance to evolve your strategy and connect every step of your customer journey. RSVP to save your spot now! ⬇️

Top marketers are unlocking real results with AI—not by chasing every shiny new tool, but by choosing the right ones for the job. We asked some of our Activate London speakers to share how they’re navigating the evolving AI landscape and the tools that they actually rely on to make a real impact. Feeling overwhelmed by the volume of AI tools out there? Our latest guide breaks down which platforms deliver real results across research, content, collaboration, engagement, and more. Explore the full guide here ⬇️ https://lnkd.in/e7zz-iah

With over 15,000 available martech tools and an average of 120 active tools per enterprise, committing to a customer experience solution has never been more dizzying 😵💫 Your stack shouldn’t just support marketing, it should unlock growth through real-time, AI-powered, cross-channel engagement. Hunting for your next martech solution? Here’s what you should prioritize: ✨ Native cross-channel orchestration ✨ AI built into the core, not bolted on ✨ Composable architecture that plays nice with your tech stack ✨ Predictable pricing that scales with you ✨ World-class support & community to maximize adoption Say goodbye to stitched-together messaging and hello to seamless engagement. Start with expert-backed guidance from: Jonathan Goodman of Range Digital Adam Chandley of Merkle Maile K. of Shaw/Scott Mårten Tilosius of Miltton Steven Aldrich of Apply Digital Julien De Visscher of Human37 Read the full guide ⬇️ https://lnkd.in/eF63KrNQ

AI isn’t a feature, it’s your foundation 🏡 In this week’s episode of Let’s Chat, we explore how AI is transforming the modern martech stack and shifting from hype to operational core. 🔍 Inside the episode: ✅ Why 59% of CMOs still struggle with budget constraints ✅ How top-performing teams are scaling AI beyond pilot mode ✅ The rise of agentic AI and what it means for real-time marketing ✅ What to prioritize (and what to avoid) when evaluating AI tools ✅ How to prep your team, tech, and workflows for scalable success With over 15,000 tools in the martech landscape, the challenge isn’t finding AI, it’s making it work for you! Tune in to Let’s Chat ⬇️

AI isn’t just a new tool in the stack, it’s a whole new way to work 🤖🧠 But here’s the catch: 📉 63% of a marketer’s day is still spent on tasks that could be automated 📊 74% of companies struggle to scale value from their AI investments 📚 67% of marketers say lack of training is their top barrier It’s not that AI isn’t working, it’s that our workflows haven’t caught up. That’s where these 4 steps to activate AI across your stack, content, and team comes in. You’ll learn how to reshape your operating model around AI, activate real-time decisioning, scale modular content with precision, and build a culture of AI fluency across your entire team. Ready to level up? Grab the checklist ⬇️ https://lnkd.in/gXgtQ5FU

How are top marketers personalizing at scale in 2025? 💻 At Activate Summit, we asked some of our Marketing Masters from brands like Zwift, Morning Brew, IPSY, and SeatGeek how they're thinking about personalization this year. Their answers? Keep the customer journey at the center, personalize every email beyond just a first name, and leverage tools like Iterable Catalog and Snippets to create truly dynamic experiences. What is your personalization strategy this year? Let us know in the comments! ⬇️