Fusion Analytics

🔎 Start narrow. Scale wide. Some of the biggest apparel players didn’t launch as lifestyle brands — they started with a sharp, clear niche: 🧘♀️ Lululemon: Yoga pants for women 👟 Nike: Performance running shoes 🧗 Patagonia: Rock-climbing gear 👷 Mark’s: Durable industrial workwear What made them iconic? They nailed their niche — then expanded with purpose. Now, each is a major player in general apparel, with loyal fans well beyond their original category. At Fusion, we help brands spot where they already have strength — and build from there. Let’s talk — reach out anytime or email solutions@fusionanalytics.com #RetailStrategy #BrandPositioning #CategoryGrowth #ConsumerInsights #FusionAnalytics #NailYourNiche

👕 Who’s your brand really for? Some apparel retailers win by knowing their lane — like Aritzia with younger, style-driven shoppers, or Walmart with lower-income value seekers. But many brands blur the lines — without a strong pull for any specific group. A clear demographic focus can sharpen your value proposition, boost relevance, and drive growth. Want to see where your brand stands — and where it could win? Message us to learn more. #RetailStrategy #BrandPositioning #FusionAnalytics #ApparelInsights #ConsumerData

Think tariffs only hit exporters? Think again — the ripple effects could extend out to all of Canadian retail. Employment in provinces like Alberta and Saskatchewan is especially exposed, with up to 1 in 4 jobs tied to sectors now under tariff pressure. To keep in mind: if jobs start to slip, consumer spending will slow — even for those not directly tied to trade Fusion helps ensure no blind spots — giving you the tools to stay ahead of the trends. Let’s talk — reach out to solutions@fusionanalytics.com anytime. #RetailStrategy #GroceryInsights #ConsumerTrends #FusionAnalytics #EconomicSignals #ShopperBehavior #FoodRetail #CategoryManagement

🧠 Polling the Chaos: When share starts to slip, great Leaders don’t panic - they prioritize. There’s always a story behind the numbers - and a choice to be made. Do you compete on price? Expand the offer? Reinforce the brand? So what's your take? If your category is losing share, what’s your first move? 👇 Cast your vote below and share your perspective 📌 Let’s talk - reach out anytime at solutions@fusionanalytics.com #RetailStrategy #CategoryManagement #ConsumerInsights #FusionAnalytics #GrowthPlanning #RetailLeadership

📊 Think about it, how well do you really know your competitors? Most retailers only see share shifts, but not why they’re happening. Fusion’s Decision Center brings it all together - in one place. ✅ Track share changes across 300+ competitors and 1200+ categories ✅ Compare strengths and consumer sentiment ✅ Benchmark Consumer Journeys - from Trade Area to Share Whether you’re watching a dominant retailer like Costco or up-and-comers like Temu, our platform keeps you a step ahead with fresh insights across 1200+ categories, updated monthly. What You Get: 🧠 Stay up to date with what your competitors are doing and what your customers are thinking. 🔍 One-stop Competitor Profiles. 💥 One synchronized source of truth. Let's chat more! Contact us at solutions@fusionanalytics.com learn more #RetailStrategy #CompetitiveIntelligence #ConsumerInsights #FusionAnalytics #DecisionCenter #RetailGrowth #MarketShare #CustomerJourney

👜 Not all shoppers are created equal. When we break market share down by age and ethnicity, a clearer picture emerges: Costco wins with older, ethnic-majority shoppers - a loyal base with spending power. Dollarama and IKEA skew younger, resonating with value seekers and newcomers. Amazon sits in the middle - a cross-demographic giant. 💥 It’s not just about overall market share - it’s about who your share is coming from. Are you winning with younger shoppers? Older? Ethnic minorities? At Fusion, we break down market share by demographics - including Age, Ethnicity, Gender, Income, and more - to help you understand exactly who’s driving your growth. It’s a deeper view of performance that helps brands target smarter and act faster. 📊 Want to see your business through this lens? 👉 Message us at solutions@fusionanalytics.com to learn more #RetailStrategy #ConsumerInsights #FusionAnalytics #DemographicTargeting #DataDrivenDecisions #MarketShare

📊 Drowning in data - but still not getting clarity? Every source has its strengths. Surveys show demand. StatsCan/USGov has part of the picture. Internal POS shows your own performance. But no one source tells the full story. That’s where Fusion comes in. We triangulate across several sources - monthly, across 1200+ categories — to cut through the noise and build a “One Version of the Truth.” ⚙️ Flexible response to shocks (like COVID) ⚖️ Dynamic weighting based on confidence 📈 Consistent, trustworthy growth trends The result? No more conflicting answers. Just clear, confident decisions. Want to see how it works in your business? Reach out anytime at solutions@fusionanalytics.com #RetailAnalytics #DataTriangulation #FusionAnalytics #OneVersionOfTheTruth #ConsumerInsights #MarketMeasurement #RetailStrategy

🧠 Polling the Chaos: In today’s retail landscape, brand marketing is under pressure and getting more competitive. Teams are being asked to do more with less - while having to prove results faster than ever. So we want to know: What’s your biggest challenge in brand marketing today? Drop your Vote and share your perspective below 📌 💭 Let’s talk - reach out anytime at solutions@fusionanalytics.com #RetailMarketing #BrandStrategy #FusionAnalytics #PerformanceMarketing #ConsumerInsights

With rising uncertainty on top of the existing affordability crisis, a lot of retailers are struggling to identify the right categories to prioritize. It is easy to assume the biggest categories deserve the most attention - more space, more ads, more investment. But chasing size alone often leads to missed opportunities or wasted spend. So… how should you actually prioritize? At Fusion, we look beyond size - factoring in market growth, profit potential, competitive intensity, and the business' own strengths. From there, we classify categories into 4 roles: 🥖 Bread & Butter - core profit engines that the business is strong in. Always a priority. 🛡 Defensive - strong but slipping. Reinforce before it’s too late. ⚔️ Offensive - strong white space potential + right to win. Go after it. 🛒 Basket-Building - not headline drivers, but key to trip size or traffic. This lens helps teams focus where it counts - and avoid spreading resources too thin. Want to make your decisions easier and faster? Reach out anytime at solutions@fusionanalytics.com #RetailStrategy #CategoryLeadership #FusionAnalytics #GrowthPlanning #ConsumerInsights #CategoryManagement

Canadians are cutting back — what does it mean for your business? In strong economic times, Canadians trade up: high quality, fresh products, and premium brands take center stage. But when wallets tighten, they pivot just as quickly — prioritizing value, wide selection, and lower-cost alternatives. This view shows why grocery retailers' messaging, assortment, and pricing need to flex with the times. Want to tailor this to your category? Reach out to solutions@fusionanalytics.com #RetailStrategy #GroceryInsights #ConsumerTrends #FusionAnalytics #EconomicSignals #ShopperBehavior #FoodRetail #CategoryManagement