Gong

WE’RE. SO. BACK. Celebrate ’25 is officially on – and this time, we’re doing it bigger and bolder. 📍 Austin, TX 📅 October 20–22 🎤 In person. In the flesh. In your calendar. It’s where revenue leaders, operators, and sellers come together to shape the future of GTM as we enter the era of AI-Powered Revenue. You’ll walk away with: ✅ Actionable AI-powered strategies ✅ Operator-level insights ✅ New connections (and a few new favorite tacos) See you there? Learn more → https://lnkd.in/dPXZxjcc

TEAMS WIN CHAMPIONSHIPS Sales isn’t a solo mission – it’s a team sport. Team selling means weaving multiple people from your org into the sales conversations. Think: sales engineers, sales leadership, and success managers. Because here’s the thing: Adding ONE more person from your org to sales calls DOUBLES your chances of reaching closed-won. DOUBLES (!!!) I guess teamwork really does make the deal work.

MICROMANAGEMENT KILLS MOTIVATION According to Gartner, 83% of sellers feel demotivated. Why? They feel like cogs in a machine. So flip it: Give reps ownership. Let them make decisions. Play to their strengths. Coach, don’t control. ✅ Set clear goals ✅ Keep progress visible (dashboards > guesswork) ✅ Use 1:1s to review, refine, and grow Empowered reps = motivated reps. And motivated reps = closed deals. Want more on how to lead a high–performing team? ➡️ https://lnkd.in/gP2Mg2ya

MARKETING VS SALES We’ve all seen the jokes and memes. And know that when sales and marketing *are* aligned we can delight customers, increase profitability, and accelerate growth. But did you know marketing’s success also impacts your rep retention? (Say what?) In fact, sales reps who feel their marketing team sources enough pipeline for them to be successful are 43% LESS likely to pursue a role at another company. Prioritize alignment. Retain your talent. Win as a team.

POP QUIZ What do Hearst Newspapers, WalkMe, Trimble Inc., BlackLine, and Conga have in common? They’re all transforming their go-to-market teams with Revenue AI.   Aaand they’re all past winners of our Golden Gong Awards. 🏆 The Golden Gong Awards honor companies using Gong’s AI-powered platform to innovate, boost productivity, and drive serious revenue impact. Think: The LeBrons of revenue 🐐✨ This year’s winners will include standout public and private companies leading the charge in revenue transformation. Think you or your team has what it takes? Submit your story by 9/4 and join the ranks of GTM greatness: https://lnkd.in/gacQGCNQ 

SHORTER EMAILS = MORE REPLIES Ever open Netflix to find something to watch…  …and 30 minutes later, you’re still scrolling? That’s the paradox of choice: Too many options = no action. Same goes for long, cluttered cold emails. When reps cram in *everything*, buyers choose *nothing*. Gong Labs data shows what actually gets replies:  ✅ Under 100 words ✅ 3-4 sentences max ✅ Clear, easy action Less thinking = more clicking = more replies. Try it out in your next email.

BIGGEST SALES CALL MISTAKE Feature dumping. Don’t tell buyers *how* your product works. Tell them the *results* they’re going to get. Instead of discussing features and technology, focus on business value and pain. That’s where the money’s at.

DISCOVERY FATIGUE IS REAL (Especially for C-suite executives.) The more questions you ask, the shorter their response. They’ve been through the “discovery dance” too many times. Their patience wears thin. They’ll entertain the first few questions. But very quickly, you’ll receive one-word, irritated answers. Instead, stick to 2-3 high-level questions. Alert them to threats they haven’t foreseen. Educate them on external trends that threaten their status quo. They’ll become captivated when you show them how their current status quo is no longer viable. THAT’S how you’ll keep execs engaged (and discovery fatigue low).

ENABLEMENT 🤝 FRONTLINE MANAGERS When enablement leaders and frontline managers work together, program adoption increases and win rates improve. But FLMs are often hesitant to adopt unproven programs. That’s why we created this cheat sheet — to help you drive alignment with frontline managers and improve initiative adoption. Get your copy: https://lnkd.in/g5J8Cy5i

CHEESY? MAYBE. TRUE? ABSOLUTELY.