AppsFlyer

This month's The Flyer just dropped. And it's all about eComms. We’re talking Q4 trends, $4.2B in ad spend data, influencer strategy that actually scales, web-to-app wins, and what’s shifting in Asia. If you're planning anything for the holiday season, check it out 👇

Discover how Bravestars Games, one of Vietnam’s top mobile game publishers, leverages AppsFlyer to scale globally with accurate data, optimize ROAS, and fuel collaboration across product and marketing teams. With over 1B+ downloads and 200+ games, Bravestars is proving that data-driven creativity and the right partnerships can take local gaming to the world stage.

The first to make it happen. With our new full iOS measurement support, you can confidently optimize and scale on X Ads with more conversions. Better signals. Full-funnel insights. All delivered in a privacy-safe way. Read more here: https://lnkd.in/e2HRBs8E

It's International Self-Care Day, so we’ve decided to share our growth marketing self-care routine. You're welcome. * Created with Veo 3, no real tea cups were harmed in the making

We turned the 2025 eCommerce App Marketing Report into a series of classic movie posters. This summer... Get ready for insights based on 1,600 shopping apps. 29.B marketing conversions. $4.2B in ad spend. What to do for Q4. Check out the full report here: https://lnkd.in/dD7z_TeW

While everyone was still figuring out ChatGPT, we were already building for it. Beginning of 2023 - just months after the launch - we announced ChatGPT attribution. Not as a nice-to-have feature. As the future of digital measurement. Here's what we knew: The way people interact with devices, search, and make purchases was about to change completely. Traditional attribution would miss this completely. We wouldn't. Today, marketers need to see the complete journey - from AI chatbot to booking confirmation. Full visibility across every touchpoint. The internet's homepage is becoming AI. Are you measuring what matters in this new world? Hear more from our CEO, Oren Kaniel, thoughts on his recent episode of the Boardroom Club: https://lnkd.in/drQDTh7P

Your LLM + marketing data = finally connected. Ask anything, get answers, and trigger actions with the new AppsFlyer MCP. Get to know the use cases: https://lnkd.in/dtcC-rBS

What makes a mobile ad actually work? Find out from the people who test 40+ creatives a week and track ROAS like their lives depend on it. TL;DR: Meta x AppsFlyer x Malpa Games Creatives Webinar. It's free to join. It'll have AI live captions in 29 languages. And it's perfect for anyone who touches creative, UA, or performance marketing. July 17 @ 14:00 GMT+3 | Register here: https://lnkd.in/dJTQy3iu

Exclusive: A never-before-seen video from the historical launch of Apple’s App Store! 17 years ago today, in 2008, the App Store launched for the very first time and changed everything. Mobile quickly became more than novelty. It became everything. How we connect, move, shop, and live. At AppsFlyer, we’re proud to help marketers navigate this ever-evolving app landscape with trusted measurement, privacy-first innovation, and the tools to make good choices. Also, not gonna lie, we kind of miss the "iBeer" app. Such simpler times 🍺

Did you know? Putting someone in a circle on a webinar banner instantly makes them look 30% more impressive. So with this many circle people… we assume you’re already blown away. Among them you can find our very own Adam Smart, Global Director of Product - Gaming at AppsFlyer, who will dive with a panel of industry heavyweights from Xiaomi, Tripledot Studios, 52Entertainment, and AVOW into what’s next in gaming growth: OEM strategies, user acquisition in a privacy-first world and how to actually measure ROI that matters. 📅 Thursday, July 17, 12:00 CEST | Register now: https://hubs.li/Q03twCd70 * Speakers may appear in full form during the seminar and will not appear as floating heads in a circle.