AppLovin

We're pleased to share our Q2 earnings report. Get all the details here: https://lnkd.in/d939B8Vp

Last week, our engineering interns presented the work they've been building all summer, and we were impressed! We built this program to give interns real opportunities to contribute, and they accepted the challenge. It was great to see our leaders, including our CEO, Adam, show up to support. To celebrate their hard work, we capped off the week with a bespoke dinner by our culinary team. Thank you to our intern class of 2025 for your drive, curiosity, and the energy you brought to AppLovin this summer! 🙌 #AppLovinInterns

This speaker list is 🔥 We're thrilled to announce that Adam Foroughi, CEO & Co-Founder of AppLovin, is the latest name to join us on stage at Forward 2025! He’s built one of the world's most influential mobile marketing platforms and has a strong perspective on why the future of advertising isn’t confined to search and social. Be sure to join him, along with Reddit's CEO and Co-Founder, Steve Huffman, and other top names—and many more to come—at this year's conference! Spots are going quickly! RSVP Now https://lnkd.in/efFtsUKw #Forward2025 #TVAdvertising #AppLovin #AdamForoughi #MarketingLeadership #FutureOfAdvertising #MarketingEvents

Shapermint, a women's intimates and apparel brand under Trafilea Tech E-commerce Group, started testing AppLovin and quickly turned it into one of their top paid channels. In just one month, they sold nearly 90k items through AppLovin. Fast-forward: They've passed 600k units sold and eight-figure revenue on the platform while hitting their CPP and ROAS goals. Now Trafilea is scaling additional brands in their portfolio on AppLovin. Read the case study here: https://lnkd.in/d3Jxa-MR Thanks to Massimiliano from Shapermint and Emily from our ecommerce team for the partnership! 🤝

True Classic started small on AppLovin—then scaled with proof. Check out their success story via WorkMagic’s incrementality test. 👇

What’s it really like to work at AppLovin? 👇 These six founding principles are our north star and they shape everything from how we build products to how we work with each other. If you're curious about the mindset that drives our teams (or thinking about joining us), this is your peek behind the curtain.

The Woobles wanted to understand the true incremental value driven by their AppLovin ads, so they partnered with Haus to run a geo-lift study isolating AppLovin's impact. 👇 The results? A statistically significant 13.8% lift in DTC new customer sales and an iROAS 36% higher than their goal. Northbeam data reinforced AppLovin's performance, showing AppLovin drove 12% higher ROAS than The Woobles' largest paid social channel. Get the full story here: https://lnkd.in/euJSypwe Thanks to Greg from The Woobles and Anh from our ecomm team for the partnership! 

WN Istanbul delivered, from sharp takes on UA strategy to dinner by the beautiful Bosphorus with great people. We appreciate our partners who came through! 🙌

Launching on AppLovin? Start with your tried-and-true creatives—even the ones fatigued on Meta or TikTok. It’s not about reinventing the wheel. It’s about testing what already converts. The best part? You can repurpose, test fast, and still feel native to the platform.

We're heading to WN Istanbul! On June 19, catch Myroslav Martynov, MSc moderating the panel: "2025 UA Strategies: Balancing Short-Term Wins with Long-Term Growth." Want to connect while we're there? Let's talk strategy, scale, and how to grow your app. https://ow.ly/PeTw50Wau2k