Limitless.
The value at the center of my vision board,the value I walked into Adobe with, held onto through every challenge and opportunity, and 13 months later… today it is the value I leave with, proudly etched into my impact.
This wasn’t just a placement year. It was a movie 📽️ . One I’ll rewatch (alongside High School Musical 2, of course) to remind myself what happens when I take risks. Applying for this role went against my original "Sima's Life Plan” 🤣 — but proved that the best plans are often the unexpected ones.
As I do for my podcast episodes, here are some serotonin snippets from my journey 🤸♀️
🧠 Created ‘EPIC Experiences’ — my neuroscience-led CX framework now inspiring industry leading clients to redefine messaging around emotional value and connection.
🤝 Advised 45+ clients across 10+ industries — from banking to fashion and sport — delivering POVs, business cases, and presenting directly to C-suites of global brands little Sima once dreamed of, turning complex tech into customer-centric vision.
🗯️ Orchestrated 15+ innovation workshops — from use case ideation to brand personality and value realisation — aligning clients and internal teams to unlock priorities, and deliver tangible outcomes.
👥 Built community at scale — founding Adobe’s Intern Creative Crew (now expanding EMEA-wide), co-leading Women @ Adobe Wellbeing, launching the Culture Community, and driving the Grocery Community — all to connect, uplift, and amplify.
Above all — the people made this year extraordinary.
🫶 Dream team — The Digital Strategy Group — thank you for giving me a home where ambition met heart. I’ve learned so much from each of you.
🫶 The phenomenal Samantha Brook — your unwavering support lit my path forward every step of the way.
🫶 My incredible leaders — Denise Colella , Campbell McDermid, Quentin Derome, Gemma Carver, Simon Murray — thank you for creating the space for me to grow and thrive.
🫶 Inspirations who championed me and pushed me beyond my comfort zone — Gentiana N., Alessia Cavalli, Liam Elliott, Claire Darley, Eva van Rhee - Bruchez, Uzair Aftab, Ed Weaver, Philippe Mastroyannis, Katie O'Brien, Dania E., Oliver Lomer, Stewart Pedler , Minh D. Phung, Emily McReynolds, Mohamed Elrefai, Bettina Pickl and Chadia M. — your influence was game-changing!
🫶 The rocks — Senalda R., Cal Lopes, Rochelle Gray — thank you for your support and cheerleading!
🫶 My fellow interns — i'll treasure our fun memories 🕺
Loved my London corporate girly era ✅ Now the University of Bath calls for my final year in Management and Marketing 😎 - alongside pursuing my passion projects (👀 new addition soon!).
As Maya Angelou said: “People will forget what you said and did, but people will never forget how you made them feel.”
To everyone who made me feel seen, heard, and inspired — i'm beyond grateful for you ❤️
Here’s to limitless, serotonin-filled journeys ahead. 💫 💪🏼 الحمد لله