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The Trade Desk’s Q2 brought steady growth — $694M revenue, up 19% — but slowing momentum spooked investors, sending shares down ~25%. CEO Jeff Green doubled down on the open internet over walled gardens and touted AI gains with Kokai. Full breakdown from James Hercher: https://bit.ly/4m84Byb Do you think The Trade Desk’s open internet bet will pay off? . . #AdTech #Programmatic #OpenInternet #DigitalAdvertising

This week on The Big Story🎙️: OpenX is suing Google, citing damages from Project Poirot. Could more SSPs follow suit? Plus, HyphaMetrics beats Nielsen in court over patent claims—what does it mean for the future of TV measurement? 🎧 Listen now: https://bit.ly/3JoHmkD What’s your take on the ripple effect from these rulings? . . #AdTech #Antitrust #Google #CTV #Measurement #AdExchangerPodcast

Magnite topped its own Q2 forecast with CTV momentum from partners like Roku, Netflix and Paramount – but missed Wall Street expectations. Now it’s setting its sights on Google’s ad tech share. Anthony Vargas breaks it down for AdExchanger. 👉 What’s your take on Magnite’s next move? 📖 https://bit.ly/3Hoqc66 . . #CTV #AdTech #Programmatic #DigitalAdvertising #AdExchanger

🎧 Microsoft may be sunsetting Xandr, but it’s not stepping back from ad tech—just shifting gears. On this week’s AdExchanger Talks 🎙️, Microsoft’s Paul Longo breaks down why the company is betting on AI to power the future of media buying. From conversational ads to agentic internet models, Microsoft’s vision is less about replacing humans—and more about supporting them with smarter tools. 📲 Listen now → https://bit.ly/4oqxPty #AdTech #AI #Programmatic #MediaBuying #MicrosoftAdvertising #AdExchangerTalks

💸 Why are we still charging by impressions for non-media tech? Oz Etzioni (Clinch) makes the case for ditching CPM pricing in favor of outcome-aligned models that reward performance—not penalize it. Should ad tech pricing evolve to match the work it powers? 👇 We want your take. 📖 Read more → https://lnkd.in/eSNJxwDQ . . #AdTech #Programmatic #CreativeTech #MediaEfficiency #OutcomeDriven #AdExchanger

Zillow is rethinking programmatic—and willing to pay more for quality. James Hercher reports on a bold test with Index Exchange + Chalice AI that skips cheap CPMs in favor of trusted, high-engagement video placements. Would your brand pay a premium for better environments? 📖 https://lnkd.in/e3vj9qeK . . #AdTech #Programmatic #DigitalMedia #RTB #AdExchanger

🚨 Shell is shutting down Volta Media, A Shell Brand and dismantling its 2,000+ EV charging stations—marking the collapse of one of ad tech’s most hyped DOOH bets. Volta once symbolized the promise of ad-supported infrastructure. Now it’s being scrapped, team and all, by year’s end. Is this the end of the EV ad network dream? 📉 James Hercher reports → https://bit.ly/456oOOM #AdTech #RetailMedia #DOOH #Programmatic #EVCharging #Volta #Shell #AdExchanger

🚨 Just Announced for Programmatic I/O NY: Bayer’s In-House Programmatic Transformation Senior Director Glenniss Richards, MBA Richards reveals how Bayer in-housed programmatic, restructured media, and turned digital into a serious sales driver. Get real insights and strategies you can act on. 📅 Sept. 29–30 | NYC Secure your spot now: https://bit.ly/43IZugM . . #ProgrammaticIO #PROGIO #AdTech #Programmatic

🧠 Newton Research just raised $9M to rethink ad analytics with AI. Joanna Gerber reports on how the startup’s specialized AI agents help brands and agencies automate media planning, optimize spend and run MMM — without moving a single dataset. Will it scale? 🔗 https://lnkd.in/enpQfaWY . . #AdTech #AI #MediaPlanning #Analytics #VC