Anrok

Big news in The New York Times today. Clay raised $100M at a $3.1B valuation to power today’s breakout AI-native job: GTM engineering. While people debate which jobs AI will automate, we've been busy creating a new one that puts human creativity at the center. GTM engineers combine growth acumen with AI & automation to build revenue engines. We call it "engineering" because they work within certain parameters to build scaled systems. Instead of coding software, they're coding revenue. 𝗪𝗲 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗶𝗻𝗲𝗱 𝘁𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝗻 𝟮𝟬𝟮𝟯. 𝗡𝗼𝘄 𝗶𝘁'𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹. 400+ GTME jobs were posted this spring at $160K median salaries. Companies like Cursor, Webflow, and Lovable are structuring entire departments around this function. 𝗚𝗧𝗠 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝘀 can amplify 100 salespeople by automating research, signal tracking, and messaging so reps focus on actually selling. The career transformation stories are incredible: Alexander DeMoulin was fired as an SDR early in his career—after implementing Clay at Intercom, he went to President's Club this year. Umar Farooq Adam at Hitachi got promoted to a global role helping reps across hundreds of territories. Others are building million-dollar agencies: Patrick Spychalski went from $15k in credit card debt to running a $3M agency. 🦾Eric Nowoslawski went from a $120K salary to $3.5M in ARR. Michel Lieben 🧠 scaled from earning €36K to €6M/year. 100+ agencies are implementing GTM engineering systems for other companies. The global reach is extraordinary: From Warsaw to Manila, 60 Clay clubs are pioneering this profession. In Ukraine, organizers held meetups despite war conditions, securing bomb shelter access for 50+ attendees. In Lahore, software engineers are pivoting to GTM engineering to earn better opportunities. Our 10,000+ customers including OpenAI, Anthropic, and Cursor are proving that AI can amplify human creativity rather than replacing it. Anthropic tripled their enrichment coverage. Verkada generates thousands of personalized landing pages. Cursor tracks customer mentions across social platforms in real-time. Alphabet's CapitalG led our Series C, joining Meritech Capital, Sequoia Capital, First Round Capital, BoxGroup, boldstart ventures, and Sapphire Ventures. This funding accelerates our mission to build the IDE for GTM. Just like Figma for designers or Cursor for developers. To our 𝗜𝗡𝗖𝗥𝗘𝗗𝗜𝗕𝗟𝗘 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬: this milestone belongs to you! You've turned our vision into a global movement creating real economic opportunity across continents. We're just getting started. We’ll be shipping better agentic experiences, massively upgrading all our existing features, and rep-facing tools in the future. If you’re a GTM leader whose team is bogged down by manual research, slow campaigns, or data cleaning, effort alone won’t fix things. You need better systems. GTM engineers are the people who build them. 𝗥𝗲𝗮𝗱 𝗼𝘂𝗿 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗿𝘆. Link in comments.