Challenge
WTTJ’s production team is built for volume and storytelling. Each month, they deliver hundreds of employer videos featuring real employees, custom shoots, and immersive workplace narratives. But as demand grew, so did the friction behind the scenes.
Previously, the team relied on YouTube to publish all content before being bogged down by these issues:
- Uploads were manual, repetitive, and capped.
- YouTube’s API proved unstable to meet the volume and demand of their team.
- Constant removal of content due to unclear flagging threatened their entire video channel.
- GDPR compliance (like access expiration or media deletion) was near-impossible to enforce.
The model was simply not keeping up with the scale of the team’s video output. They needed a smarter, safer, and more scalable video publishing solution.