What's the difference between Demand Analysis and Google Trends?

Demand Analysis goes beyond Google Trends by offering a full view of the customer journey, from search to clicks, revealing insights that Google Trends misses, making it a superior trend analysis tool. While Google Trends focuses on macro trends using aggregated data, our tool captures micro trends with actual search volumes.

What's the difference between Demand Analysis and social listening?

Demand Analysis provides a more accurate and comprehensive view of consumer behavior than social listening. While social listening can be influenced by popular opinions and skewed toward younger demographics, our trend analysis tool avoids this bias by focusing on genuine search data. It also captures the full spectrum of your audience, including those who browse content but don't post actively. Additionally, Demand Analysis excels at identifying micro trends, which traditional surveys and social listening often miss, giving you a real-time understanding of evolving consumer behavior.

Can you compare different trends?

Yes. One of the biggest benefits of the Similarweb Demand Analysis tool is helping users easily evaluate different trends, in terms of size and growth. Having this powerful data in hand helps market research, insights, and research and analytics teams to: Guide product and content strategy Compare product demand to inform investments and assortment decisions Identify niche or emerging trends within broader topics

How does the AI agent identify spikes in demand?

The AI Trend Analyzer agent automatically detects notable spikes across Search terms and Keyword lists and surfaces them without needing user input.

Is the AI Demand analyzer available for all countries?

Yes, it is available for all countries, including worldwide view.

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Demand Analysis: Market Trends Analytics Tool

Grow your business and meet demand by identifying the most important consumer trends. through online search behavior

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Missing a trend means missing growth. Trend analytics helps you understand demand and detect emerging trends before your competitors do.

Growth Opportunities

Discover Untapped Demand

Find micro and macro consumer trends before they peak. Identify rising opportunities and ensure your products meet evolving market needs.

AI Trend Analyzer Agent

Understand Demand Spikes with AI

Spot demand spikes and understand what’s driving them with the AI Trend Analyzer agent. Connect search behavior to real-world events, market shifts, and evolving consumer trends.

Analyze trends with AI

Strategic insights

Quantify and Compare Trends

Measure the size and growth of demand for topics, products, or categories across markets. See how the demand and consumer interest vary by country and over time.

Tools for research & analytics teams

Strategic Execution

Turn Trends into Action

Track seasonal patterns and shifts in consumer behavior to plan product updates, campaigns, and launches with confidence. Use trend analytics and demand insights to fine-tune product-market fit, strengthen business cases, and stay ahead of evolving trends.

"Similarweb is a must-have tool for any business that wants to stay ahead of market trends, identify growth opportunities and gain a competitive edge."

Jon Oringer

Founder & Executive Chairman

"We use Similarweb on a regular basis to identify industry trends and complement our market research reports. The insights that can be extracted from Similarweb are an invaluable component to our Research And Analysis team's work."

Arne Assman

Managing Analyst

"We use Similarweb to understand why people are online, what they’re searching for, and where they’re going, because that drives so much of our business."

April Flores

Director, Consumer Insights

FAQs

Demand Analysis goes beyond Google Trends by offering a full view of the customer journey, from search to clicks, revealing insights that Google Trends misses, making it a superior trend analysis tool. While Google Trends focuses on macro trends using aggregated data, our tool captures micro trends with actual search volumes.
Demand Analysis provides a more accurate and comprehensive view of consumer behavior than social listening. While social listening can be influenced by popular opinions and skewed toward younger demographics, our trend analysis tool avoids this bias by focusing on genuine search data. It also captures the full spectrum of your audience, including those who browse content but don't post actively. Additionally, Demand Analysis excels at identifying micro trends, which traditional surveys and social listening often miss, giving you a real-time understanding of evolving consumer behavior.
Yes. One of the biggest benefits of the Similarweb Demand Analysis tool is helping users easily evaluate different trends, in terms of size and growth. Having this powerful data in hand helps market research, insights, and research and analytics teams to:
- Guide product and content strategy
- Compare product demand to inform investments and assortment decisions
- Identify niche or emerging trends within broader topics
The AI Trend Analyzer agent automatically detects notable spikes across Search terms and Keyword lists and surfaces them without needing user input.
Yes, it is available for all countries, including worldwide view.