What kind of Amazon sales data can I access?

You'll get weekly data on units sold, revenue, traffic, conversion, and more, at the category, brand, and product level (including child ASINs).

How is Similarweb different from other Amazon analytics tools?

Unlike other tools, Similarweb’s Shopper Intelligence is built for brands and provides full-funnel insights, shopper journey tracking, and competitive benchmarking .

Can I compare my performance to competitors?

Yes, benchmark your sales, revenue, traffic, and conversion against competitors by brand, category, or product set.

Can I use this data for retail media planning?

Absolutely. Discover keyword performance, traffic sources, and conversion trends to optimize media spend.

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The Leading Amazon Sales Analysis Tool

Real-time visibility into sales performance and shopper behavior. View weekly, ASIN-level insights across any category, brand, or product.

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Grow your business with the #1 Marketplace Intelligence

Use granular Amazon performance data to drive smarter decisions

To succeed in ecommerce, you need real-time Amazon sales data. Whether you’re a category manager, ecommerce lead, or brand strategist, knowing the latest best-sellers and consumer trends helps you plan assortments, price effectively, and stay ahead of competitors.

Weekly granularity

No more planning your promotions and product assortments with outdated data

Full brand visibility

Track how your brand performs over time (weekly/monthly) by category, products or keywords

Shopper journeys

Stay ahead of shifting consumer behavior with full-funnel insights and demographics.

Benchmark performance

See how your competitors perform across products, keywords, and categories over time

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Your category landscape – get the complete story

Your Amazon dashboard shows your sales, but not the full category. Shopper Intelligence reveals 3P sellers, competitors, and market trends, helping you spot where you're losing share and what's driving consumer demand.

Category Sales Performance

Amazon category insights for units sold, revenue, product views, and conversion rates over time. Analyze top brands, products, and subcategory performance. Drive traffic by getting a clear understanding of who's rising, what consumers are buying – and why.

Brand Sales Performance

Analyze a brand's sales, revenue, product views, and conversion rates. Identify top-performing products, seasonality shifts, and consumer trends week-over-week or month-over-month. Use traffic source breakdowns to drive more traffic to your best-performing products.

visibility into third-party (3P) sales on Amazon

Product Performance

Analyze products based on Amazon product URLs, a list of up to 1,000 ASINs, or large grouped product sets, customized to your needs. Historical data on product analytics for units sold, revenue, views, price, ratings, reviews, and more. Use PDP-level insights to drive more traffic and improve your conversions.

Benchmark Sales Performance

Compare brands, categories, or brand-category combos. Track sales, traffic, and conversion vs. competitors. Run smarter campaigns with shopper behavior insights – understand which competitor products your customers view and what else they buy. Optimize targeting and retention strategies.

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Solutions for every ecommerce-focused business

CPG Industry

Track fast-moving trends and stay competitive in a category-driven market. Monitor sales and conversion shifts across brands, subcategories, and 3P sellers. Uncover the “why” behind consumer choices. Optimize pricing, boost product visibility, and launch with confidence using real-time Amazon data.

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Ecommerce Teams

Your success depends on knowing more than just your own data. Access the sales, traffic, and conversion data to enhance product pages, boost visibility in search, stay ahead of consumer behavior trends, and optimize retail media campaigns.

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Retail Industry

Amazon is your leading marketplace indicator. Its insights inform pricing, promotions, and assortment strategies, and reveal how your products perform across both 1P and 3P sellers. Stay competitive and protect your brand with full-funnel shopper insights.

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Just a few reasons why our data is unique

Full-funnel visibility into shopper actions - from search to click to conversion
Weekly granularity - stay on top of shopper behavior shifts and plan promotions with confidence
Child ASIN-level data - eliminate guesswork on which product variants drive the most sales
Coverage across top Amazon marketplaces - USA, Canada, UK, Germany, France, and Italy

Unmatched Amazon coverage

brands

78K

FAQs

You'll get weekly data on units sold, revenue, traffic, conversion, and more, at the category, brand, and product level (including child ASINs).
Unlike other tools, Similarweb’s Shopper Intelligence is built for brands and provides full-funnel insights, shopper journey tracking, and competitive benchmarking.
Yes, benchmark your sales, revenue, traffic, and conversion against competitors by brand, category, or product set.
Absolutely. Discover keyword performance, traffic sources, and conversion trends to optimize media spend.