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Consumer & Conversion Analytics and Insights

Consumer brands rely on Similarweb to understand competitors, channels, and shifting shopper behavior.

LEADING BRANDS RELY ON SIMILARWEB'S DATA

Empower every team with one source of truth on digital performance

From Sales and Trade, to Marketing and Insights, Similarweb gives your teams a shared view of shopper trends, competitor moves, and category shifts, so you can act faster and grow smarter.
Benchmark Sales Performance
Balance your assortment and protect your shelf
We help Channel, Trade and Sales Strategy managers align pricing and assortment with retailer-specific dynamics. Understand where cannibalization is happening and what your competitors are doing to stay ahead.
  • Uncover traffic shifts across retailers
  • Benchmark assortment and pricing
  • Reduce channel conflict
Amazon Category Sales Performance Over Time
Get more informed about your DTC and marketplace performance
From optimizing DTC strategy to refining marketplace tactics, eCommerce leaders use Similarweb to stay agile in a fast-moving landscape. Track consumer behavior, identify threats, and measure execution.
  • Analyze SEO and traffic performance
  • Monitor consumer behavior across retailers
  • Spot opportunities across pure players and DTC
Marketing Channels
Execute more effective campaigns across every stage of the funnel
Marketing leaders use Similarweb to plan and measure high-performing digital campaigns, from awareness to conversion. With competitive benchmarks, audience insights, and keyword intelligence, you can confidently and effectively allocate spend.
  • Plan campaigns with real audience data
  • See what’s working for competitors
  • Improve media mix and PPC performance
Consumer behavior trends
Power your strategic planning with a reliable market view
Whether you sit in CMI or Data Science, your work depends on consistent, comprehensive data. Similarweb brings external performance metrics and trends into one place, so you can build trust in your forecasts.
  • Track market share and traffic
  • Uncover marco consumer trends
  • Build analytics pipelines with raw data feeds

Stay ahead of your market with weekly insights into shopping behavior, competitor performance, and shifting share.

Instant Insights

on the Web
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Web Intelligence
in App
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App Intelligence
on Amazon
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Shopper Intelligence

Advanced Reporting

Consulting Services
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Advisory Services
Data Feeds
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Data Feeds

"It would be almost impossible for us to do our day to work without Similarweb. On a daily basis, worldwide, over 70 employees use Similarweb to better negotiate with their retail partners, find new business opportunities, and understand consumer behavior and ecommerce trends."

Lea Binisti

Global Ecommerce

FAQs

  • We offer real-time data on digital shopper behavior, competitor performance, and category trends, across websites, marketplaces, and channels.

  • Retailer and first-party tools only show part of the picture. Similarweb provides independent, external data so you can benchmark performance, spot missed opportunities, and act with full market visibility.

  • Yes. You can see traffic trends, digital shelf activity, and shopper interest across your category, down to the product level.

  • Channel, Trade, and Sales teams use it to optimize performance. eCommerce and DTC leaders use it for tactical execution. Data, Insights and Strategy teams rely on it for market planning and reporting.

Win with Similarweb’s competitive analysis data

Win with Similarweb’s competitive analysis data

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